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About the Role

Artefact is seeking a Head of SEO to cover a 12-month maternity leave. This role involves leading integrated SEO and AI Search strategies for enterprise and global clients, acting as a senior strategic advisor on evolving search behaviors, and driving measurable business impact. You will also lead thinking around AI Search / GEO (Generative Engine Optimisation) and help evolve Artefact’s AI Search methodologies.

Responsibilities

Support in leading a multidisciplinary SEO team across Technical SEO, Content, Analytics, and Digital PR.
Foster a collaborative, inclusive, and high-performing team culture, supporting career development, capability growth, and delivery excellence.
Facilitate team catch-ups, plus Global SEO calls.
Update the wider agency in the monthly Townhall RE SEO & Commercials.
Define best practice methodologies, sharing with the wider team and ensure full integration with all Organic projects.
Ensure high standards of strategic thinking, delivery quality, and client service.
Work closely with senior leadership to support operational planning, team resourcing, commercial priorities, and management of SEO tools and partnerships.
Manage direct reports across Technical SEO, Content, and Digital PR.
Lead integrated SEO and AI Search strategies across a portfolio of enterprise and global clients.
Ensure campaigns align with wider marketing and commercial objectives while driving measurable business impact.
Act as a senior strategic advisor on evolving search behaviours, including AI Overviews, LLM visibility, AI assistants, and generative search experiences.
Translate complex opportunities into actionable recommendations for senior stakeholders.
Facilitate the implementation of efficiencies across SEO/GEO workflows and client deliverables.
Work closely with other Account Directors and Heads of Department to ensure work produced for clients is best in class, innovative and consistent.
Track record of growing organic traffic and revenue at scale, with demonstrable commercial impact.
Demonstrate strong commercial and stakeholder management skills, with the ability to build trust across marketing, product, engineering, and leadership teams.
Demonstrate understanding of how AI can enhance SEO workflows, operational efficiency, and search strategy development.
Lead thinking around AI Search / GEO (Generative Engine Optimisation).
Help evolve Artefact’s AI Search methodologies, frameworks, and product offerings.
Advise clients on visibility across platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and Copilot.
Support the development of new measurement frameworks for AI visibility, citations, mentions, and share of voice.
Stay ahead of industry developments and bring innovative thinking into client work and agency propositions.
Represent Artefact’s SEO and AI Search expertise through thought leadership, industry events, speaking opportunities, and internal enablement initiatives.
Support commercial growth through new business pitches, RFPs, strategic presentations, and identification of client growth opportunities.
Work closely with leadership teams to support commercial performance and growth.

Requirements

10+ years’ experience in SEO, including significant experience in a senior leadership role within an agency or enterprise environment.
Proven experience leading and developing multidisciplinary teams, including direct line management, mentoring, and succession planning.
Strong expertise across all pillars of SEO and AI Search/GEO, including Technical SEO, Content, Digital PR, and performance measurement.
Deep understanding of evolving search ecosystems, including AI Search, search engine algorithms, SERP developments, and changing user behaviours.
Strong commercial awareness with experience supporting business growth through strategic recommendations, pitches, client expansion and proposition development.
Strong analytical and data interpretation skills, with experience using performance data to support decision-making, forecasting, and reporting.
Excellent communication, presentation, and stakeholder management skills, with the ability to translate complex SEO and AI Search concepts into clear business recommendations for both technical and non-technical audiences.
Experience defining and delivering integrated search strategies across SEO disciplines and wider marketing channels, including Digital PR, PPC, Analytics, and brand-building activity.
Strong problem-solving skills and technical understanding of crawling, rendering, indexation, and search engine accessibility principles.
Experience identifying opportunities to automate workflows and improve operational efficiency across SEO and AI Search delivery through AI, scripting, tooling, or process optimisation.
Experience embedding AI into team ways of working, including scaling delivery, improving productivity, and accelerating insight generation.
Experience defining methodologies, frameworks, or propositions within an agency or consultancy environment.
Experience measuring and improving visibility across AI Search platforms, including AI visibility, citations, share of voice, or generative search performance.
Experience working with enterprise and global brands across multiple markets and stakeholders.
Familiarity with data infrastructure and reporting environments such as BigQuery, Looker Studio, APIs, or automated dashboards.
Experience driving cross-functional initiatives across Search, Data, Product, Engineering, or Analytics teams.
Experience contributing to thought leadership, industry events, training programmes, speaking engagements, or published content.
Understanding of UX, CRO, and digital experience principles and how these support organic growth.
Curiosity for emerging technologies and a track record of introducing innovation into ways of working.

Skills

SEO
AI Search
Technical SEO
Content Strategy
Digital PR
Performance Measurement
Stakeholder Management
Data Analysis
AI Overviews
LLM Visibility
AI Assistants
Generative Search
Crawling
Rendering
Indexation
Search Engine Accessibility
Automation
Scripting
Process Optimisation
BigQuery
Looker Studio
APIs
UX
CRO

Location

London, UK
Cornwall, UK

Work Type

Full-time
Contract

Experience Level

Senior Leadership
10+ years

Benefits

Supportive and team-orientated environment
Opportunities for social activities and team events
Dynamic AI focused strategies
Opportunities to learn and face new challenges daily
Varied client work
Exciting opportunity to work on an evolving, cutting edge SEO offering

About the Company

Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations.
We are proud to say we’re enjoying skyrocketing growth.
Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results.
Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.
We have over 2000 employees across 26 offices who are focused on accelerating digital transformation.
Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.