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About the Role

The Market Access Lead – CVD is a senior, field-based role accountable for promotional and non-promotional, system-level pathway leadership to support the successful product launch and appropriate patient access across cardiovascular disease pathways. The role focuses on primary and secondary care pathway readiness, enabling market and patient access, identification, diagnosis, referral and initiation through effective engagement with NHS systems. Acting as a trusted partner to NHS leaders, the role translates national strategy into regional and local execution, ensuring pathways, guidelines and operational enablers are in place ahead of and following launch.

Responsibilities

Develop regional system and pathway plans aligned to the national CVD strategy and launch priorities.
Segment and prioritise Integrated Care Boards (ICBs), Trusts and Primary Care Networks (PCNs) based on unmet need, pathway maturity and readiness.
Identify structural barriers to optimal lipid and cardiovascular risk management (e.g. diagnostics, referral routes, service capacity, commissioning models).
Translate national policy, guidelines and launch strategy into clear, executable regional plans.
Initiate early strategic conversations with NHS stakeholders to ensure system readiness (formularies, guidelines, pathways, prescribing systems, homecare where applicable).
Lead pathway-led initiatives to enable prevention, diagnosis, initiation and optimisation of CVD care across primary and secondary care.
Map end‑to‑end lipid and ASCVD pathways, identifying gaps in patient flow, referrals and accountability.
Support implementation of service redesign and collaborative working projects that deliver shared value for patients, the NHS and our organization.
Build and maintain trusted relationships with senior NHS stakeholders including ICB leaders, clinical leads, medicines optimisation teams and pathway owners.
Facilitate insight‑led, outcome‑focused discussions that position our organization as a credible partner in cardiovascular pathway improvement.
Ensure all engagements are compliant with ABPI Code and internal governance, maintaining a clear separation from promotional activity.
Work in close partnership with cross functional teams - Medical Affairs, Value, Access & Devolved Nations, Marketing and Corporate Affairs - to deliver a joined‑up approach to CVD.
Align regional activity with national priorities set by the National Healthcare Director – CVD.
Act as a conduit of high‑quality regional insight into Head Office to inform launch optimisation and ongoing strategy.
Capture and synthesise system insights to inform national planning and refinement of pathway strategy.
Track progress against system readiness milestones (e.g. guideline inclusion, pathway adoption, commissioning progress).
Share best practice across regions to accelerate learning and consistency of execution.

Requirements

Strong understanding of the UK NHS structure, including ICBs, primary care, secondary care and commissioning processes.
Proven experience in pathway development, market access enablement or service redesign and collaborative working, ideally within cardiovascular disease or long‑term conditions.
Senior‑level influencing and relationship‑building skills with NHS decision‑makers.
Ability to operate confidently within market access governance frameworks.
Strong analytical and problem‑solving capability, with the ability to prioritise high‑impact system opportunities.
Significant experience in UK healthcare‑facing, market access roles with system‑level engagement.
Demonstrated ability to develop and deliver pathway or service initiatives and collaborative working within the NHS.
Strong understanding of cardiovascular disease pathways and lipid management desirable.
Proven judgement, autonomy, collaboration and professionalism appropriate to a senior field based role.
This role is a critical enabler of launch success, ensuring NHS systems are prepared to deliver equitable and sustainable cardiovascular care.

Skills

Account Management
Adaptability
Cardiovascular Pharmacology
Clinical Trials
Commercial Contract Management
Customer Needs Analysis
Customer Relationship Management (CRM)
Financial Acumen
Healthcare Industry
Identifying Sales Opportunities
Learning Effectiveness
Management Meetings
Market Access
Medical Affairs
Operational Delivery
Patient Flow
Patient Identification
Pharmaceutical Sales
Pharmacokinetics
Pharmacotherapeutics
Primary Care
Sales Strategy Development
Sales Target Achievement
Stakeholder Engagement
Strategic Thinking

Location

United Kingdom (field-based, regional remit)

Work Type

Field-based
Regional remit

Experience Level

Senior
Significant experience in UK healthcare-facing, market access roles with system-level engagement
Proven judgement, autonomy, collaboration and professionalism appropriate to a senior field based role

About the Company

Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where we have codified our legacy for over a century. Our success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.