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About the Role

Oncology is a technically complex, competitive, and fast-moving market. This role offers a significant opportunity to develop your marketing career by leading cross-functional teams, developing insight-driven strategies, and executing operational plans that deliver value and drive desired behavioral change across external stakeholder groups, ultimately improving patient outcomes. The Brand & Customer Marketer translates brand and engagement strategy into high-impact, locally relevant execution, ensuring strategies are adapted effectively for real-world customer and system needs. Activities are developed quarterly for flexible delivery on business objectives, providing opportunities for experience gain and learning sharing across the Oncology business unit.

Responsibilities

Translate brand and engagement strategy into clear account- and customer-specific execution plans that drive tailored, insight-led activity.
Ensure delivery against Key Performance Indicators (KPIs) and Objective Key Results (OKRs) with regular review and tracking of performance via analytical tools and dashboards.
Collaborate with Strategic Marketers and Digital Marketers for aligned, connected execution across campaigns.
Work with DHH and Strategic Insights to ensure KPIs are data-driven, evaluated, and acted upon.
Partner with customer-facing teams and cross-functional colleagues to identify account opportunities, barriers, and local execution needs.
Shape co-ordinated execution plans tailored to account variability, customer behaviors, and segment priorities.
Identify and localize global and HHI assets into UK-relevant, customer-appropriate content across channels.
Ensure compliant, customer-appropriate execution through strong partnership with Medical, Compliance, and Digital teams.
Deliver against promotional budgets, identifying and flagging potential under/overspend with the budget holder.
Support journey adaptation based on insights, customer feedback, and execution learnings, driving closed-loop insight flow from execution back into strategic planning.
Take a leading role in the planning process to develop campaigns and tactics using a segmented customer engagement approach, specific customer journeys, and engagement plans.
Develop a deep understanding of customer needs through regular external engagement and close partnership with field teams.
Build trusted relationships and insight through active use of multiple data and insight sources.
Ensure compliant, customer-appropriate execution through partnership with Medical and Compliance.

Requirements

Experience in marketing execution, customer engagement, or account-based roles within pharmaceuticals, healthcare, or other regulated sectors.
Ensure compliant, customer-appropriate execution through partnership with Medical and Compliance.
ABPI Qualification: Advanced Professional Programme for Industry Personnel is a requirement.
An appropriate exam must be sat during the first year of employment and passed within two years.
Proven experience delivering digital and omnichannel marketing initiatives, including customer journey development, customer experience development, and account-level execution.
Experience supporting or coordinating brand-level or local-market activities, such as asset localization, field-facing materials, or tactical execution.
Exposure to analytics, dashboards, and insight-driven optimization of campaigns.
Cross-functional experience with Marketing, Medical, Compliance, Data & Analytics, IT, and agencies.
Strong organizational discipline with the ability to manage multiple workflows, deliver high-quality work, and operate within ABPI/governance requirements.

Skills

Adaptability
Brand Management
Campaign Management
Competitor Analysis
Content Creation
Cross-Functional Collaboration
Customer Engagement
Customer Experience Design
Customer Experience Improvement
Customer Insights
Customer-Oriented
Customer Service Improvement
Data Analysis
Digital Marketing
Event Planning
Influencing Skills
Marketing Campaign Development
Marketing Initiatives
Market Research
Oncology Marketing
Product Management
Social Media Marketing
Stakeholder Engagement
Stakeholder Management
Understanding of local market dynamics and customer variability
Ability to balance strategic intent with practical, executable solutions tailored to accounts and customer segments
Excellent stakeholder management and cross-functional collaboration skills
Strong customer focus; immersing in customer environments, engaging externally, and translating insights into actionable outcomes
High organizational discipline with commitment to compliance and quality
Customer-centric mindset with a passion for improving engagement and outcomes, including data-driven evaluation of campaign pull-through
Compliance and ethical marketing, ensuring all activities adhere to relevant regulations and standards
Adaptability and flexibility to respond to changing priorities, stakeholder needs, and evolving market dynamics

Work Type

Hybrid

About the Company

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, is a global health care leader with a diversified portfolio of prescription medicines, vaccines, and animal health products.
Our success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.