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About the Role

The Social Media Manager (SMM) provides marketing management and strategic expertise to the Sector leadership team to ensure understanding of the strategic direction for the Sector, and to develop and deliver the annual integrated marketing and business development plan to elevate market brand awareness for the sector and achieve the Sector’s financial and market leadership goals. Success is represented by the development of Stantec’s perception with key clients, building the firm’s reputation, and our success at winning work.

Responsibilities

Responsible for the sector’s brand positioning and promotional strategies
Develop annual marketing plan, in support of the sector business plan, and execute on it in collaboration with Marketing FST and Corporate Marketing partners
Lead awards strategy for the sector, including identifying important programs, and coordinating with the team to complete award submissions and related presentations
Lead photography strategy for the sector, including identifying high value projects, and coordinating with the practice and the Marketing FST team to secure photography assets
Responsible for sector representation on Stantec.com, including quarterly review and regular refresh of material
Create sector-specific marketing collateral to help sell our team and services, including but not limited to capability brochures, look books, PowerPoint decks – with all materials made available on our internal network for easy distribution and sharing
Provide sector marketing strategy for targeted publications, social media, digital campaigns, thought leadership, webinars, paid and organic ads, promotional material, etc., working closely with Marketing FST and Corporate Marketing partners.
Lead tradeshow/conference presence and marketing strategy for the sector
Partner with Public Relations to elevate the sector and Stantec brand through external communications
Partner with Corporate Communications to create sector-specific communications to be shared via our intranet and other internal resources as needed
Collaborate with Buildings Digital Practice to represent the sector on the Buildings Information Center (BIC)
Promote the consistent use of Stantec MCPR tools – i.e. SMKC, Pipeline, etc., regularly contributing and updating sector-specific materials and content
Contribute to sector-related video initiatives
Evaluates client survey feedback and incorporates insights into ongoing marketing/positioning activities.
Track market trends, conduct competitor analysis, and disseminate insights for business development strategies, in partnership with our Market Research partners.
Supports pursuit decision-making, including Go/No Go processes, and contributing to win strategies for high value opportunities, in partnership with the Pursuits team
Supports client engagement strategies, tracking key client pursuits, and targeting “must-win” projects, in partnership with the Pursuits team
Supports Pipeline data integrity, tracking, and reporting
Work in partnership with the Pursuits team to ensure sector key clients are represented and appropriately staffed (Account Manager, Sponsor, and Marketing Support) through our Account Management program
Participates in firmwide and multi-sector initiatives beyond marketing and business development – i.e. branding and promotional campaigns
Demonstrate teamwork with BL/SL Leadership, Account Managers, Practice Leadership, Local Leadership, Pursuits and Marketing Leadership
Function as a knowledge resource and marketing strategy leader for the sector, as well as marketing and pursuit team partners.

Requirements

Reporting directly to the Director of Marketing, Buildings and with a strong alliance to the Business Line/Sector Leadership

Skills

Marketing management
Strategic expertise
Brand awareness
Content creation
Promotional strategies
Awards strategy
Photography strategy
Marketing collateral creation
Digital marketing
Social media marketing
Thought leadership
Webinar management
Paid and organic advertising
Tradeshow and conference marketing
Public Relations
Internal communications
Digital practice collaboration
MCPR tools
Video production
Client survey analysis
Market trend analysis
Competitor analysis
Business development strategy
Pursuit support
Client engagement strategy
Pipeline data management
Account management
Teamwork
Knowledge resource

Benefits

Health, dental, and vision plans
Wellness program
Health care spending account
Wellness spending account
Group registered retirement savings plan
Employee stock purchase program
Group tax-free savings account
Life and accidental death & dismemberment (AD&D) insurance
Short-term/long-term disability plans
Emergency travel benefits
Tuition reimbursement
Professional membership fee coverage
Paid time off

About the Company

At Stantec, we have some of the world’s leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we’re building a stronger, more resilient Stantec every day.

Equal Opportunity

In compliance with pay transparency laws, pay ranges are provided for positions in locations where required. Please note, the final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible. Actual compensation for part-time roles will be pro-rated based on the agreed number of working hours per week.