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About the Role

Join the Salomon Marketing Team and play a pivotal role in shaping the future of performance marketing across North America. As our Senior Marketing Manager, Performance, you will lead the co-creation and execution of impactful marketing strategies across running and outdoor categories, fully aligned with our global vision. You’ll be at the heart of how Salomon connects with athletes and outdoor enthusiasts—turning strategy into unforgettable experiences that move people and the brand forward.

Responsibilities

Coordinate with global and local PR teams to develop and execute annual Performance plans, supporting the local PR strategy.
Provide actionable consumer insights to global teams and report on key marketing performance indicators (KPIs).
Manage and support the Sports & Community Marketing Manager as they spearhead event management, consumer experience activations, community programming, and strategic partnerships for the category.
Collaborate on epicenter planning and high-impact activations.
Drive and oversee special projects as required, ensuring alignment with strategic objectives.
Partner with the trade marketing team to strategize and consult on marketing initiatives with key accounts.
Consult on category-specific training programs for shop professionals, enhancing their expertise and performance with the regional training leads.
Support D2C teams (ecomm and owned retail) to ensure category alignment for product launches.
Consult with Field Marketing team on seasonal playbooks.
Oversee the preparation and delivery of comprehensive campaign briefings and reports in partnership with the Integrated Marketing Manager.
Ensure the fulfillment of content requirements, proper distribution of assets, and oversee local content strategy, budgeting, and execution.
Collaborate with Performance merchandising and sales leadership to define and manage the local Performance calendar across all channels.
Oversee the Performance marketing budget, ensuring optimal allocation and utilization of resources.

Requirements

Bachelor's degree or equivalent relevant work experience.
10+ years of experience in sports & performance marketing roles, encompassing product marketing, community partnerships, event management, and content creation/briefing.
High level budget management experience.
Proven ability to collaborate with cross-functional teams through effective project briefing and teamwork.
Experienced in implementing and co-creating strategic plans that align with company goals.
Exceptional presentation skills.
Proficient in providing actionable insights from the North American fashion/lifestyle industry.
Strong collaboration and relationship-building skills, with global/local experience being an advantage.
Highly organized with the ability to prioritize multiple projects effectively.
Skilled in identifying and reporting on the return on investment for category projects.
Ability to travel 30% of time.

Skills

Performance marketing
Running and outdoor categories marketing
Go-to-Market strategy
Cross-functional collaboration
Consumer experience design
Brand elevation
Global strategy translation
Public Relations
Strategic Planning
Event Management
Activation
Community programming
Strategic partnerships
Epicenter planning
Trade marketing
D2C marketing
Content strategy
Budget management
Project management
Return on investment analysis

Location

New York City

Work Type

Permanent contract
Full time

Experience Level

Senior
10+ years

Education Level

Bachelor's degree or equivalent relevant work experience

Salary/Compensations

USD 140,000 – 160,000 yearly

Benefits

Competitive bonus program
Benefits package

About the Company

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.
Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism.
Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.
Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility.
Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products.
Salomon is responsibly committed towards the outdoor through its sustainability program.
Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.
Salomon is headquartered in Annecy, France.

Equal Opportunity

Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.