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About the Role

Deputy is seeking a seasoned Lead Marketing Operations Manager to own and evolve the marketing operations function. This role will focus on marketing automation platforms, martech architecture, campaign operations, data quality, reporting, attribution, and process optimization. A core focus will be assessing and migrating disparate marketing automation platforms toward a consolidated, scalable, and future-ready martech stack, leveraging deep Marketo experience and understanding of revenue technology integration.

Responsibilities

Develop and execute a comprehensive marketing operations strategy aligned to company growth objectives, revenue goals, and customer lifecycle priorities.
Lead the growth of the Marketing Operations function, ensuring systems, processes, data, and reporting are scalable, efficient, and globally aligned.
Partner with senior stakeholders to develop operating rhythms, campaign performance frameworks, and identify key success metrics to hit marketing and revenue goals.
Translate business requirements into operational plans, technology solutions, and measurable improvements across the marketing funnel.
Act as a senior owner for Marketing Operations priorities, balancing strategic roadmap delivery with day-to-day executional excellence.
Own and optimize the martech stack, including Marketo, Customer.io, Google Tag Manager, CRM integrations, analytics platforms, and related campaign operations tools.
Lead the assessment and consolidation of two disparate marketing automation platforms into a more scalable, future-ready stack.
Own the migration roadmap, including requirements, data mapping, integrations, testing, rollout, change management, and adoption.
Ensure the stack supports campaign execution, lead management, lifecycle journeys, segmentation, attribution, reporting, compliance, and data quality.
Partner with IT, Data, Revenue Operations, Marketing, and vendors to improve integrations, system reliability, governance, and operational efficiency.
Evaluate emerging martech and AI-enabled capabilities to improve automation, personalization, measurement, and team productivity.
Identify and implement high-impact process improvements across Marketing Operations, with a focus on automation, scalability, and AI-enabled efficiency.
Streamline workflows for campaign intake, execution, QA, reporting, lead management, lifecycle programs, and platform governance.
Apply AI where appropriate to improve campaign QA, segmentation, reporting insights, anomaly detection, documentation, and workflow automation.
Create documentation prompts, and enablement materials that support consistent, scalable, and future-ready processes.
Promote a culture of ownership, curiosity, experimentation, responsible AI adoption, and continuous improvement.
Build and maintain scalable reporting frameworks that support senior leadership decision-making and marketing performance optimisation.
Partner with Data, Revenue Operations, and Marketing teams to define reporting requirements, improve dashboard quality, and ensure confidence in marketing data.
Own and improve marketing tracking infrastructure, including Google Tag Manager, web tracking, campaign taxonomy, UTM governance, conversion events, and source attribution.
Partner with Growth, Web, Data, and Product teams to ensure accurate tracking across digital journeys and campaign touchpoints.
Support CDP strategy and operations, including audience creation, identity resolution, segmentation, activation, and data quality.
Collaborate with senior stakeholders to identify, design, and implement high-impact process improvements.
Develop and streamline workflows to ensure alignment with industry best practices and organisational goals.
Lead regular audits and evaluations to maintain the highest standards of data quality, compliance, and operational excellence.

Requirements

5+ years of experience in Marketing Operations, Revenue Operations, Marketing Automation, or a related role, preferably in a SaaS or technology environment.
2+ years of hands-on Marketo experience, including advanced campaign builds, lead management, scoring, nurture programs, segmentation, reporting, governance, and integrations.
Demonstrated experience owning or significantly managing a modern martech stack, including marketing automation, CRM, analytics, tag management, CDP, and customer engagement platforms.
Experience with Customer.io or similar, Google Tag Manager, and CDP platforms is strongly preferred.
Experience assessing, consolidating, or migrating marketing automation platforms or complex martech environments.
Strong understanding of SaaS KPIs, funnel metrics, attribution, lifecycle marketing, campaign performance, and revenue drivers.
Experience with CRM tools such as Salesforce and a strong understanding of marketing-to-sales handoff processes, lead routing, lifecycle stages, and data dependencies.
Demonstrated interest or experience in applying AI, automation, predictive analytics, or intelligent workflows within Marketing Operations.
Exceptional project management skills, with the ability to lead cross-functional initiatives, manage competing priorities, and drive complex projects from strategy through execution.
Excellent communication and stakeholder management skills, with the ability to influence across technical, commercial, and executive audiences.
High ownership mindset and strong attention to detail, particularly across systems, data, reporting, and operational processes.

Skills

Marketo
Customer.io
Google Tag Manager
CDP platforms
Salesforce
AI
Automation
Predictive analytics
Intelligent workflows
Project management
Stakeholder management
Attention to detail

Location

Australia

Work Type

Hybrid

Experience Level

Lead
Senior

Benefits

Flexible work policy
Work-from-home stipend
Employee Share Ownership Plan (ESOP)
Paid parental leave
Group Salary Continuance Insurance
Employee Assistance Program
Additional leave days (study assistance, celebration days, volunteering)
Global working groups
Annual Hackathons
Novated leasing for electric vehicles
Internet reimbursement

About the Company

Deputy is a global SaaS workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States.
Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries.
We are backed by top global investors and recently achieved Unicorn status.
At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers.
We are becoming an AI-native company, a commitment that means you'll be empowered (and expected) to use AI tools and thinking in your day-to-day work.
You'll have the training, support, and freedom to use AI responsibly and creatively to spark ideas, solve problems faster, and unlock new ways of working.
If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!

Equal Opportunity

Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation.
Our global team members are from a variety of cultures.
And we welcome different perspective and skills.