About the Role
The Provider Liaison executes marketing and sales strategy by mastering brand messaging, targeting, and digital tools to deliver persuasive, high-impact customer experiences tailored to distinct customer segments, while upholding the highest ethical standards. The role is accountable for delivering territory- and brand-level goals and key performance indicators through data-driven prioritization and smart resource allocation, ensuring marketing initiatives are implemented efficiently to achieve sales objectives and advance UCB’s patient value commitment.
Responsibilities
- Deliver territory performance by achieving/exceeding sales objectives while operating with the highest ethics, integrity, and promotional/operational compliance.
- Develop, execute, and refine a territory business plan aligned to strategy and KPIs (quarterly and weekly) by using data to prioritize accounts, set reach/frequency, and overcome barriers.
- Build deep disease-state and product expertise, including patient journeys, standards of care, treatment drivers, and—where applicable—the infusion process.
- Engage and support stakeholders across the care continuum (treating/referring HCPs, integrated health systems, hospitals/affiliations, pharmacies, sites of care, labs, payers, and patient advocacy organizations), including key thought leaders, by using UCB-approved resources and participating in relevant conventions/meetings and community disease-awareness efforts (as appropriate).
- Partner with payers and UCB payer/market access colleagues to keep providers current on coverage to help maximize patient access and affordability.
- Deploy resources to scale impact—marketing programs, omnichannel/digital engagement, speaker programs, and educational events (e.g., Lunch and Learns)—on time, within budget, and in compliance with UCB standards.
- Collaborate as part of the “One UCB” team by continuously improving through learning and feedback, and by completing required training/administration; overnight travel outside the territory may be required.
Requirements
- Minimum of 5 years of field-based experience in specialty healthcare and/or Neurology, calling on customers at a variety of call points (e.g., academic centers, community-based hospitals, and private practice offices), understanding of account-based selling, inclusive to Neurology or specialty market segment.
- Ability to travel overnight up to 60% within the territory to meet routinely with all targeted customers.
- Promoting products specific to CNS/neuroscience, including epilepsy.
- 1 or more years of rare/orphan drug experience (to include epilepsy) or buy and bill; oncology, hematology, and/or Specialty Pharmacy knowledge.
- Proven, documented track record of delivering consistent sales results.
- Demonstrated ability to maximize the impact of multichannel/digital tools aligned to strategy and tactics within the scope of the territory's needs.
- Experience in biologic therapy administration within a healthcare network and/or community setting to designated site.
- Internal applicants should be in their current job for at least 12 months, must meet performance standards and are not on formal corrective/disciplinary process (PIP), warning, final warning, or compliance warning letters within the last 12 months.
- Please inform your Manager or your Talent Partner before applying to any internal job opportunities.
Skills
- Mastering brand messaging
- Targeting
- Digital tools
- Data-driven prioritization
- Smart resource allocation
- Disease-state expertise
- Product expertise
- Patient journeys
- Standards of care
- Treatment drivers
- Infusion process
- Stakeholder engagement
- Multichannel/digital tools
Location
- Long Island, NY
- Nassau County
- Suffolk County
- Brooklyn
- Queens
- Westchester counties
Work Type
- Hybrid (40% in office)
Experience Level
- Minimum of 5 years of field-based experience
- 1 or more years of rare/orphan drug experience
Education Level
- Bachelor's degree
About the Company
- UCB is an equal opportunity employer.
Equal Opportunity
- All employment decisions will be made without regard to any characteristic protected by applicable federal, state, or local law.
- UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment, your employment with UCB, or otherwise subject you to any adverse treatment.
- Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws, orders, and regulations.
- Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.
