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About the Role

We are looking for a Director of Growth to own pipeline creation at Middesk. This role involves building systems, shaping strategy, orchestrating campaigns, understanding data, and creating an engine for faster company growth. You will be responsible for transforming scattered growth efforts into a focused, compounding pipeline motion by integrating existing assets like content, customer insights, product depth, events, and data.

Responsibilities

Own Middesk’s pipeline generation strategy across inbound, outbound, campaigns, events, paid, SEO/AEO, lifecycle, and account-based marketing
Build a clear operating model for how marketing creates, measures, and scales pipeline
Identify areas for investment, discontinuation, and experimentation
Partner closely with Sales and SDR leadership to align marketing programs to revenue goals
Build the systems needed to run marketing efficiently
Create visibility into campaign performance, channel ROI, funnel conversion, and pipeline impact
Establish repeatable testing, learning, and iteration loops
Ensure data-driven decision-making based on reliable data
Turn content, data, insights, events, product launches, and customer stories into focused GTM campaigns
Orchestrate cross-functional campaigns across creative, content, growth, sales, SDR, and product marketing
Transition from "random acts of marketing" to integrated, strategic programs
Build relevant and creative campaigns that break through the market
Lead a small but growing growth/demand generation team
Create leverage through clear priorities, systems, and operating rhythms
Coach team members while maintaining high standards for execution, experimentation, and business impact
Help define the future growth org structure as Middesk scales

Requirements

7+ years of experience across growth marketing, demand generation, revenue marketing, GTM strategy, or related functions
Experience owning pipeline creation in a B2B SaaS, fintech, infrastructure, or complex technical product environment
Strong systems thinker capable of diagnosing problems, building operating models, and creating scalable processes
Deep understanding of how inbound and outbound motions work together
Strong analytical orientation and comfort with funnel metrics, campaign performance, attribution, and ROI
Hands-on operator comfortable with details, not just management
Creative marketing instincts and strong taste for what breaks through in modern B2B marketing
Ability to work cross-functionally with Sales, Product, Product Marketing, Data, and Leadership
Comfortable operating in ambiguity and building from an early-stage foundation

Location

NYC office
Commutable distance to NYC office

Work Type

Hybrid
3 days per week in office

Experience Level

7+ years of experience

About the Company

Middesk makes it easier for businesses to work together by transforming business identity verification.
Since 2018, Middesk has replaced slow, manual processes with seamless access to complete, up-to-date data.
The platform helps companies confidently verify business identities, onboard customers faster, and reduce risk.
Middesk came out of Y Combinator, is backed by Sequoia Capital and Accel Partners, and was recently named to Forbes Fintech 50 List.