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About the Role
Cockroach Labs is seeking an experienced, high-energy Field Marketing Manager for North America to execute events and targeted ABM programs across US regions. This role is crucial for generating engagement and leads within target accounts, maximizing ROI on marketing investments, and connecting with target audiences to drive sales.
Responsibilities
- Execute and shape the regional event and ABM program, partnering with Field Marketing and the broader GTM team.
- Plan, coordinate and execute regional events such as 3rd party conferences, in-person happy hours, roadshows and roundtables often with Partners.
- Manage event logistics including venue selection, swag, prize draws and promotional materials.
- Collaborate with the design team to develop compelling event collateral.
- Manage the relationship with event related vendors.
- Coordinate pre- and post-event activities including social media strategy, lead capture, and lead upload.
- Partner with the SDR team to ensure reps are fully briefed and prepared to follow up effectively.
- Track campaign success and ROI.
- Regularly analyze market trends and competitor activity to identify new event formats, ABM strategies, and emerging engagement models.
- Proactively experiment with AI tools and emerging tactics to sharpen ICP targeting and drive process efficiencies.
- Own program spend and campaign ROI reporting, regularly sharing results and recommendations with the broader marketing team.
Requirements
- Strong project management skills with the ability to manage multiple events and campaigns simultaneously.
- Excellent communication and interpersonal skills, with ability to collaborate effectively with Sales leaders, the wider GTM team, and internal marketing teams.
- Proficiency in marketing automation tools, CRM software (e.g., Salesforce), and event management platforms.
- Creative problem-solving abilities and a keen attention to detail.
- Ability to work independently and take initiative in a fast-paced environment.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
Location
- US
Work Type
- Hybrid
Experience Level
- Experienced
Salary/Compensations
- $85,000—$125,000 USD
Benefits
- Stock Options
- Medical Insurance
- Professional Development Funds
- Flexible Time Off
- Paid Holidays
- Paid Sick Days
- Paid Parental Leave
- Mental Wellbeing Benefits
- Vision insurance
- Dental insurance
- Life and disability insurance
- 401(k) plan
About the Company
- Category-defining tech. Career-defining work.
- The next era of software won’t operate at human scale. Applications will create applications. Systems will coordinate with systems. Data and decisions will move faster than teams can react to them. The infrastructure powering that world cannot be fragile, reactive, or limited by the assumptions of the past.
- Cockroach Labs exists to build what comes next — before the world requires it.
- We created CockroachDB to survive failures, scale without compromise, and adapt to changing conditions automatically. Now we’re helping define a future where complexity fades into the background and infrastructure simply works, no matter the scale.
- This is the kind of challenge that attracts people who want to shape industries, not just participate in them. The work is ambitious, the standards are high, and the impact is real.
Equal Opportunity
- Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce.
- If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.