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About the Role

We are seeking a strategic, entrepreneurial, and highly connected adtech leader to spearhead our Canadian Demand Partnerships business. This role is responsible for driving revenue growth across various client segments and serving as a senior representative for Equativ in the Canadian market. The ideal candidate possesses deep programmatic expertise and strong executive relationships within the Canadian advertising ecosystem.

Responsibilities

Own and grow revenue across the Canadian market, driving new business and expanding strategic partnerships with agencies, brands, trading desks, and programmatic buyers.
Develop and execute the regional growth strategy aligned with Equativ's North American objectives.
Build and manage annual business plans, revenue forecasts, pipeline expectations, and key performance metrics.
Lead, mentor, and develop the Canadian sales team while fostering a high-performance culture.
Oversee the Canadian P&L and ensure the business achieves its revenue and profitability goals.
Represent Equativ in the market, building executive relationships and serving as a key industry ambassador.
Maintain senior relationships across HoldCos, Agency Partners, and Brand Direct.
Partner directly with advertisers seeking programmatic, CTV, video, native, retail media, and curated marketplace solutions.
Serve as a trusted advisor to clients on media strategy, supply path optimization, curation, identity, and performance.
Represent Equativ within the Canadian advertising community.
Represent Equativ at industry events, conferences, panel discussions, client meetings, and executive forums.
Serve as a visible industry advocate for the company through thought leadership, relationship building, speaking engagements, and an active professional presence on LinkedIn and other industry channels.
Provide market intelligence, competitive insights, and customer feedback to internal stakeholders.
Help shape Equativ's go-to-market strategy across Canada.
Partner closely with Customer Success, Product, Supply, Operations, and Marketing teams.
Support client retention, growth, and strategic account planning.
Collaborate on custom marketplace, PMP, curation, retail media, and data partnership opportunities.
Help identify new partnerships across publishers, retailers, commerce platforms, and data providers.

Requirements

10+ years of experience in digital advertising, adtech, programmatic media, or martech.
Strong relationships across Canadian agency holding companies, independent agencies, and direct brands.
Experience selling SSP, DSP, exchange, data, audience, measurement, retail media, or programmatic solutions.
Proven track record of exceeding revenue goals and building strategic partnerships.
Deep understanding of programmatic advertising, CTV, video, native, identity, curation, and the evolving adtech ecosystem.
Executive presence with the ability to engage senior decision makers.
Highly entrepreneurial and comfortable operating in a fast-paced, growth-oriented environment.
SSP or exchange experience strongly preferred.
Experience with audience curation, retail media, commerce media, or data-driven advertising solutions.
Existing relationships with agency leadership, trading teams, and programmatic decision makers across Canada.

Skills

Programmatic expertise
Sales
Business Development
Strategic Partnerships
Revenue Growth
P&L Management
Client Relationship Management
Media Strategy
Supply Path Optimization
Curation
Identity
Performance Marketing
Thought Leadership
Market Intelligence
Competitive Analysis
Go-to-Market Strategy
Cross-functional Collaboration
Account Planning
Retail Media
CTV
Video Advertising
Native Advertising
Data-driven Advertising

Location

Canada

Work Type

Full-time

Experience Level

10+ years of experience

Benefits

Dynamic, flexible workplace

About the Company

Equativ is a leading independent ad platform that brings scale and simplicity to digital advertising.
Advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology.
Focuses on privacy-first programmatic video, CTV, and data-driven solutions.
Enables clients to activate across the digital ecosystem while protecting consumer privacy.
Global expertise with a team of over 750 employees across 19 countries.
Committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel.
Aims to build a transparent ecosystem based on quality.

Equal Opportunity

Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
Reasonable accommodation is available throughout the application and/or interview process.