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About the Role

Geotab is seeking a Lifecycle & Support Communications Specialist to own the execution and governance of transactional, operational, and support-related customer communications across the global customer base. This role ensures that service notifications, operational updates, compliance communications, and system-triggered messages are delivered accurately, on time, and in alignment with the broader Customer Marketing lifecycle framework.

Responsibilities

Own the execution and governance of transactional, operational, and support-related customer communications across the global customer base.
Translate operational requirements into scalable communication programs.
Safeguard channel integrity.
Ensure customer-facing communications protect trust while reinforcing value throughout the post-sale lifecycle.
Execute operational, transactional, and service-related communications including outage notifications, maintenance alerts, migration messaging, compliance updates, and product notices.
Partner with Support, Product, Engineering, and Customer Care teams to gather requirements and deploy structured communications tied to operational triggers.
Build and deploy lifecycle communications within approved automation platforms in coordination with the Marketing Automation function.
Maintain communication playbooks and standardized templates for operational and support events.
Conduct QA on messaging, segmentation, and trigger logic to ensure accuracy and compliance.
Monitor delivery performance and engagement metrics for operational communications and provide reporting insights to Retention & Success leadership.
Support migration, onboarding, and risk mitigation communications through structured execution.
Ensure compliance with global communication standards and regulatory requirements.
Contribute operational insights to lifecycle planning discussions and retention initiatives.
Manage communication escalations during high-priority operational events.

Requirements

3+ years work experience in email marketing, digital customer experience, or a similar role.
2+ years hands-on experience using Salesforce Marketing Cloud, building journeys and automations, writing queries, creating email programs/campaigns, and reporting.
Experience executing lifecycle, transactional, or operational communications in a SaaS or subscription-based environment.
Strong understanding of customer support and service communication workflows.
Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Gainsight).
Ability to manage time-sensitive communications with precision and attention to detail.
Knowledge of email compliance standards (GDPR, CAN-SPAM, etc.).
Strong cross-functional collaboration skills.
Analytical mindset with ability to interpret engagement and delivery metrics.
Excellent written communication skills and operational documentation discipline.
Must have reliable internet connection with at least 50mb DL/10mb UL when working from home.
Must be eligible to work in the location.
Must be able to pass a background check.

Skills

Salesforce Marketing Cloud
Email marketing
Digital customer experience
Marketing automation platforms
Customer support communication workflows
Service communication workflows
Email compliance standards (GDPR, CAN-SPAM)
Cross-functional collaboration
Analytical skills
Written communication

Location

Global

Work Type

Hybrid
Remote

Experience Level

3+ years work experience

Salary/Compensations

$85,500—$105,600 CAD

Benefits

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

About the Company

Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work™.”
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets.
Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets.
Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
We have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work.
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business.
We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together.

Equal Opportunity

Geotab encourages applications from all qualified individuals.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired.
We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes.
If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com.