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About the Role

As Beast Industries evolves beyond media into a broader technology and consumer ecosystem, we are building a team of high-agency strategic operators to help define what comes next. The Principal will help lead high-priority initiatives across consumer growth, monetization, platform strategy, partnerships, and new business opportunities. This role sits at the intersection of growth, strategy, product, and operations, working closely with senior leadership to identify where the business is going and how to build scalable systems, products, and experiences to support that growth.

Responsibilities

Lead cross-functional strategic initiatives across consumer growth, membership, monetization, partnerships, and platform strategy
Help shape the long-term vision and growth strategy for emerging consumer products and experiences within the MrBeast ecosystem
Identify opportunities to improve user acquisition, engagement, retention, and monetization across consumer-facing products and initiatives
Partner with Product and Analytics teams to evaluate customer behavior, growth opportunities, experimentation frameworks, and product performance
Own and help launch 0-to-1 initiatives, products, and strategic programs
Develop strategic frameworks, market analyses, business cases, and financial models to support executive decision-making
Translate ambiguous opportunities into clear execution plans with measurable goals and operational ownership
Support the incubation and scaling of new business initiatives, products, and strategic programs
Collaborate across Product, Partnerships, Legal, Finance, Operations, and Data teams to drive alignment and execution
Evaluate market dynamics, competitive trends, and emerging opportunities across creator platforms, consumer technology, AI, digital products, and media
Build scalable workflows, operating models, and strategic processes to improve organizational leverage and execution speed
Present strategic recommendations, insights, and initiative updates to senior leadership
Leverage AI tools and modern workflows to accelerate execution, automate operational processes, and improve decision-making velocity

Requirements

8+ years of experience in strategy, growth, product strategy, strategic initiatives, business operations, monetization, marketplace/platform strategy, or related roles within high-growth consumer technology companies
Strong strategic thinking and analytical problem-solving capabilities with the ability to simplify complex or ambiguous challenges
Experience working on consumer-facing products, growth initiatives, monetization strategies, marketplace ecosystems, subscriptions/membership products, or creator platforms
Demonstrated ability to operate cross-functionally and drive initiatives from idea to execution in fast-moving environments
Strong business judgment and ability to connect product, operational, financial, and growth considerations into cohesive strategies
Excellent communication and stakeholder management skills, including experience influencing senior leadership and cross-functional partners
High ownership mentality with a bias toward action and execution
Comfort operating at multiple altitudes - from high-level strategic discussions to hands-on operational problem solving
Curiosity around consumer behavior, platform ecosystems, creator monetization, AI, and emerging business models
Background in consulting, investment banking, venture capital, analytics, or related strategic disciplines is a plus, but not required

Skills

Consumer growth
Monetization
Platform strategy
Partnerships
New business opportunities
Strategic thinking
Execution
Consumer behavior
Platform dynamics
Growth strategy
Emerging technology trends
Product strategy
Strategic initiatives
Business operations
Marketplace/platform strategy
Analytical problem-solving
Consumer-facing products
Marketplace ecosystems
Subscriptions/membership products
Creator platforms
Cross-functional operations
Business judgment
Communication
Stakeholder management
Influencing senior leadership
Ownership mentality
Bias toward action
Operational problem solving
AI tools
Modern workflows

Location

New York, NY

Work Type

Full-time

Experience Level

8+ years of experience

Benefits

Competitive Salary
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company-matching
Flexible vacation policy and paid company holidays
Company-provided technology package
Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

About the Company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world.
Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube.
With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.
At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change.
Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.