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About the Role

As the Senior Brand Strategist, you will be the Lead Storyteller and Commercial Architect for partnerships, responsible for transforming ambitious ideas into data-backed pitches that leverage the company's portfolio. You will own the entire narrative arc from ideation and deck design to budget validation, C-suite presentations, and handoff to the Activation team, blending creative intuition with commercial rigor to secure and scale high-impact partnerships.

Responsibilities

Lead cross-functional creative brainstorms with Sales, Content, and Creative teams to refine ideas into sellable concepts.
Own strategic responses to high-priority RFPs, ensuring compliant and compelling solutions.
Design visually compelling client decks in Google Slides that structure narrative, solution, and timeline.
Vet concepts with Content and Production teams to ensure feasibility between sales ambition and production reality.
Ensure concepts align with the MrBeast brand voice, audience expectations, platform trends, and brand safety.
Apply knowledge of YouTube algorithms and TikTok trends to sell cultural moments.
Expand pitch scope by integrating multiple Lines of Business and activating secondary channels.
Use AI tools to create rapid concept storyboards and visual proofs.
Create the Sold Sheet, a definitive record of sold items, to manage the transition from Sale to Production.
Ensure deal terms in contracts align precisely with proposed programs.
Act as pricing and margin gatekeeper, structuring custom integrations to meet market expectations and internal margin requirements.
Communicate strict budget parameters to Brand Activation Leads to protect profitability.
Architect upsell opportunities into initial pitch structures to maximize deal size.
Build vertical-specific sales narratives and decks using research.
Maintain expertise in audience psychographics and performance data across Google Analytics, Nielsen, and Viewstats.
Mine YouTube data and AI-assisted research to validate selling propositions.
Partner with Activation Leads on post-campaign retrospectives to extract insights and leverage performance data for future sales.
Support the Director of Product Marketing in maintaining the Single Source of Truth for all sales collateral.
Standardize pitch decks, deal terms, and sold sheets across the organization.
Act as a feedback conduit, surfacing client objections, market signals, and product gaps to improve the commercial offering.
Present creative and strategic concepts confidently to C-suite executives.
Pivot in real time during live presentations, offering viable alternatives without overpromising or breaking production constraints.

Requirements

8–10+ years in Strategy or Planning at a top-tier digital publisher, social platform, or creative agency.
Proven leadership on seven-figure, multi-platform integrated marketing deals.
Deep expertise in at least one high-value vertical (CPG, Tech, Auto, or Finance), including relevant KPIs.
Experience packaging Intellectual Property (IP), talent, and virality.
Demonstrated ability to improve pitch win rates and convert cold leads into closed-won deals.
Deep fluency in the digital advertising ecosystem, including formats, specs, and platform constraints across YouTube, TikTok, and Instagram.
Process-oriented mindset with a habit of documentation and standardization.
Expert proficiency in Google Slides.
Expert-level proficiency in Monday.com.
Working knowledge of Google Sheets, Slack, and Boostr.
Strong data fluency across Google Analytics, Nielsen, Viewstats, and YouTube Data APIs.
Comfort leveraging AI tools (Gemini Pro, ChatGPT, NotebookLM, etc.) to accelerate research, visualization, and workflow automation.

Skills

Storytelling
Brand Strategy
Partnership Development
Pitch Design
Creative Brainstorming
RFP Response
Deck Design
Google Slides
Feasibility Vetting
Brand Voice Management
YouTube Algorithms
TikTok Trends
AI Tools
Commercial Rigor
Deal Handoff
Sold Sheet Creation
Pricing and Margin Management
Upsell Strategy
Vertical Strategy
Data Analysis
Google Analytics
Nielsen
Viewstats
YouTube Data APIs
Operational Support
Client Presentation
Monday.com
Google Sheets
Slack
Boostr

Location

New York
Los Angeles

Work Type

In-office (New York)
Fully remote (Los Angeles)
Eastern Standard Time (EST) hours

Experience Level

Senior

Salary/Compensations

$118,000 – $148,000 (fixed annual salary)
$135,700 – $170,200 (target total compensation)

Benefits

Employee equity plan grant
Bonus
Competitive Salary
Generous Medical (Blue Cross Blue Shield), Dental, Vision
Company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company-matching
Flexible vacation policy
Paid company holidays
Company-provided technology package
Relocation assistance
Travel assistance
Company-provided housing for the first 90 days

About the Company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson (MrBeast).
The company is renowned for revolutionizing digital content creation and has a diverse portfolio extending beyond YouTube.
Mission: To entertain, inspire, and create significant social impact.
Operates across digital media, philanthropy, consumer products, and innovative business initiatives.
Believes in the transformative power of digital media to entertain, educate, and effect positive change.
Commitment to innovation, creativity, and philanthropy drives exploration of new frontiers and creation of unforgettable experiences.