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About the Role

This senior individual-contributor role sits at the intersection of corporate reputation, executive voice, and high-signal platforms, turning reactive moments into opportunities to build lasting trust. You will design systems, guardrails, and playbooks that allow the brand to engage authentically at the speed of culture while supporting visible executives. Reporting to the Chief Communications Officer, you will work closely with the CEO, Founder, and other senior leaders, as well as cross-functional marketing and content teams. This is a high-visibility role in a fast-moving creator-economy environment where your high judgment, systems thinking, and platform fluency will directly elevate the brand.

Responsibilities

Define and evolve the brand’s public voice and engagement strategy on high-signal platforms
Build and manage a thoughtful editorial calendar focused on reputation, thought leadership, and trust-building
Create tone-of-voice guidelines, scenario-based response protocols, and clear escalation pathways
Partner directly with the CEO and Founder to elevate their LinkedIn presence, content cadence, and professional footprint
Identify, train, and empower internal subject-matter experts to engage authentically with communities when appropriate
Lead timely, high-judgment responses to emerging issues, balancing speed, brand values, and strategic impact
Implement social listening, trend monitoring, and early-warning analytics to stay ahead of conversations
Deliver concise, actionable weekly insights and recommendations to leadership
Collaborate closely with marketing, content, and agency partners to ensure seamless swim lanes and coordinated execution
Provide on-the-ground media and engagement support in New York as needed
Over time, mentor early-career communications team members and contribute to hiring and development decisions

Requirements

6-9+ years in external communications, direct-to-community engagement, or social-first reputation roles
Deep fluency in X (Twitter) and strong understanding of Reddit dynamics; comfort with LinkedIn executive positioning
Proven experience managing high-visibility issues or crises in public environments
Track record of building systems, workflows, and measurement frameworks from the ground up
Experience advising or partnering directly with senior executives or high-profile leaders
Demonstrated success mentoring or developing early-career communicators

Skills

Socially fluent
Strategically sharp
Platform fluency
Systems thinking
Exceptional clarity
Cultural fluency
Brand alignment
Calm, disciplined judgment
Authenticity
Respect
Ownership
Proactive solution-driving
Collaborative mindset
Urgency balanced with thoughtful risk assessment
Trust-building
Reflective learning
Comfort in ambiguity
Proactive problem-solving
Shaping employer brand or culture storytelling on LinkedIn (video formats a plus)
Familiarity with social listening and sentiment analysis tools
Coordinating with PR agencies and managing press relationships

Location

New York, NY

Work Type

Hybrid

Experience Level

Senior

Benefits

Competitive Salary
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company-matching
Flexible vacation policy and paid company holidays
Company-provided technology package
Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

About the Company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world.
Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube.
With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.
At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change.
Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.