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About the Role
The Senior Manager, YouTube Intelligence is responsible for analyzing content and platform data to inform creative and strategic decisions across Beast Industries’ YouTube channels. This player-coach role involves conducting deep analysis while leading a team of two Analysts to improve content performance and channel growth.
Responsibilities
- Define the analytical framework for evaluating content performance across all Beast YouTube channels.
- Conduct deep post-mortem analysis on videos, translating findings into actionable creative recommendations.
- Identify patterns in clickability, watchability, and audience satisfaction to inform content decisions.
- Present insights directly to channel leads and senior leadership, advising on creative changes.
- Own the weekly performance reporting cadence across all channels.
- Design and maintain roll-up reports that capture performance trends and channel growth trajectory.
- Build and maintain dashboards and analysis workflows using AI tools.
- Monitor YouTube algorithm changes and platform shifts, translating them into strategic recommendations.
- Track competitive performance across top-tier creators and emerging channels.
- Conduct broader platform analysis across YouTube formats to inform strategic presence.
- Proactively surface emerging content trends, viral format shifts, and growth opportunities.
- Build and maintain the structured feedback loop between analytics, ideation, thumbnail design, production, and editing.
- Partner with channel leads to inform programming strategy, content mix, and upload cadence.
- Coordinate directly with the thumbnail team, ideation team, and post-production to surface relevant data.
- Direct and develop a team of two YouTube Intelligence Analysts, setting priorities and reviewing output.
- Establish workflows, templates, and standards for the team to operate efficiently.
Requirements
- Deep, native-level fluency with YouTube as a platform, including understanding the algorithm and key metrics.
- Ability to connect content decisions to viewership outcomes.
- Proficiency in thinking in terms of clickability, watchability, and satisfaction.
- Highly proficient with spreadsheets and dashboards.
- Comfortable with SQL and able to build analytical workflows independently.
- Power user of AI tools for analysis, automation, and visualization.
- Ability to present complex analytical findings to creative leaders in an actionable way.
- Experience managing or directing junior analysts.
- Obsessed with YouTube and motivated by the challenge of maintaining top creator status.
Skills
- Data Analysis
- Platform Expertise
- Creative Intuition
- Spreadsheets
- Dashboards
- SQL
- AI Tools
- Team Leadership
- Communication
- Content Strategy
- Performance Metrics
- Competitive Analysis
- Trend Identification
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
- Manager
Salary/Compensations
- $140,000 - $170,000
- $160,000 - $195,000 (Target total compensation)
Benefits
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision
- Company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy
- Paid company holidays
- Company-provided technology package
- Relocation assistance
- Company-provided housing for the first 90 days
About the Company
- Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson (MrBeast).
- The company is renowned for revolutionizing digital content creation and has a diverse portfolio extending beyond YouTube.
- Mission: To entertain, inspire, and create significant social impact.
- Operates across digital media, philanthropy, consumer products, and innovative business initiatives.
- Believes in the transformative power of digital media to entertain, educate, and effect positive change.
- Commitment to innovation, creativity, and philanthropy drives exploration of new frontiers and creation of unforgettable experiences.