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About the Role
We are seeking a data-driven Paid Creative Lead to support and execute our global Paid Marketing strategy. This role is key to acquiring and educating new customers, and increasing brand visibility for the Elemis D2C website through high-performing, insight-led Paid Media Creative.
Responsibilities
- Lead the briefing process for all paid media channels for campaign and calendar moments, new product launches, and promotional events.
- Support the delivery of the global paid marketing strategy through high-quality creative, aimed at enhancing brand and product awareness, education, and conversion.
- Support channel leads with the creative roadmap, ensuring a constant flow of test and learns for high campaign learning.
- Create strong relationships and deep collaboration with the in-house creative team to ensure creatives are delivered as expected and on-time.
- Lead monthly creative feedback sessions with the creative team and share ad-hoc insights in a timely manner to improve learnings and understanding of key performance drivers.
- Lead on newer creative types such as UGC and Influencer to ensure campaigns are set up to perform within a changing media landscape.
- Stay on top of platform updates and changes, positioning ELEMIS to adopt new products quickly where appropriate.
- Leverage data and insights to improve creative effectiveness, budget allocation, and overall performance.
Requirements
- Experience in creative briefing of paid media campaigns within the consumer goods industry.
- Experience delivering briefs across numerous platforms with a strong focus on paid social platforms.
- Experience setting up and managing creative test and learn roadmaps.
- Data-driven approach to optimising activity.
- Strong proficiency in Excel / Google Sheets.
- Familiarity with tools such as Google Analytics, BI platforms, or similar.
- Comfortable working with data and translating insights into clear actions.
- Strong project management and organisational skills.
- Excellent communication skills.
- Collaborative approach, works cross functionally to strengthen relationships and team spirit.
Skills
- Paid Media Creative
- Data-driven
- Paid Marketing Strategy
- Creative Briefing
- Pipeline Management
- Innovation
- Campaign Delivery
- Google Ads
- Meta Ads
- TikTok Ads
- Amazon Ads
- Creative Roadmap Development
- UGC
- Influencer Marketing
- Platform Updates
- Data Analysis
- Insight Translation
- Project Management
- Organisational Skills
- Communication Skills
- Collaboration
- Excel
- Google Sheets
- Google Analytics
- BI Platforms
Location
- Head Office, London
Work Type
- Permanent - Full Time
- Hybrid Working Policy
Benefits
- Hybrid Working Policy (three days in office, two days remote)
- Flexible working hours (core hours 10am - 4pm)
- 27 days holidays plus your birthday off
- Generous Staff Discount on ELEMIS products and spa treatments
- Discounts on L'OCCITANE Group products
- Enhanced Maternity & Paternity policies
- Income Protection
- Life Assurance
- Company Pension Scheme
- Healthcare Cash Plan (with Dental)
- Access to Medicash Plan
- Employee Assistance Programme
- Cycle to Work Scheme
- Season Ticket Loan
- Length of Service Awards
About the Company
- ELEMIS