About the Role
As Marketing Manager – New Zealand, you'll shape how Stake is perceived in the market by combining customer insight, creative thinking, and commercial acumen to build awareness, drive growth, and strengthen connections with ambitious New Zealanders. This broad role involves leading local marketing initiatives across campaigns, partnerships, PR, and growth, while collaborating with teams in Australia and New Zealand to achieve measurable business impact. You will influence strategy, test new ideas, and help define Stake's future in New Zealand.
Responsibilities
- Drive Stake's growth story in New Zealand, establishing it as the investing platform of choice.
- Develop and execute the local marketing strategy, balancing brand building with commercial outcomes.
- Discover customer insights, market trends, and opportunities to influence marketing and business decisions.
- Launch campaigns, partnerships, and initiatives to strengthen brand awareness, accelerate customer growth, and deepen engagement.
- Build Stake's profile in New Zealand through storytelling, media opportunities, and strategic relationships.
- Work cross-functionally to ensure a consistent and compelling customer journey.
- Manage marketing investment with commercial discipline, focusing on high-impact initiatives.
- Establish performance measures and use data to optimize marketing effectiveness.
- Act as a key voice for the New Zealand market, identifying growth and expansion opportunities.
Requirements
- Commercially minded with a focus on connecting marketing to measurable business outcomes.
- Strategic thinking combined with a hands-on approach to execution.
- Curiosity about customers, markets, and culture to inform marketing strategies.
- Ability to thrive in fast-moving environments with evolving priorities.
- Strong communication skills to build alignment across teams.
- Bias for action, with a willingness to test, learn, and refine ideas.
- Experience launching or scaling a consumer brand in New Zealand (bonus).
- Experience in fintech, investing, financial services, or a regulated industry (bonus).
- Experience leading integrated campaigns across brand, PR, partnerships, and digital channels (bonus).
- Experience building strategic partnerships for growth or brand impact (bonus).
- Experience working with product, growth, or customer teams to influence customer experience and retention (bonus).
Skills
- Marketing Strategy
- Campaign Management
- Partnership Development
- Public Relations
- Growth Marketing
- Customer Insight Analysis
- Market Trend Analysis
- Brand Awareness Building
- Customer Engagement
- Storytelling
- Media Relations
- Strategic Relationship Building
- Cross-functional Collaboration
- Marketing Investment Management
- Commercial Acumen
- Data Analysis
- Performance Measurement
- Market Expansion Strategy
Location
- Sydney CBD
- New Zealand
Work Type
- Hybrid
- Full-time
Experience Level
- Manager
Benefits
- Career relevant development and training
- Professional development allowance
- Up to 16 weeks of paid parental leave
- Childcare allowance
- Sonder - healthcare, safety support and EAP for you and your immediate family
- Additional leave types (Swap days, Bear Days, TOIL, Compassionate, Sorry Business)
- Employee Share Options scheme for senior leaders
- Stake products: SMSF 30% discount on yearly membership fee, $295 AUD annual trading credit and Stake Black account
- Recognition awards and team celebrations
- Discretionary performance bonus
- Talent referral bonus
About the Company
- Stake is an Australian investing platform that helps ambitious people confidently grow their wealth by offering seamless access to share markets.
- Stake has grown from a fintech startup into a robust financial services company with over 750,000 customers and more than A$5 billion under administration.
- The company culture is collaborative and high-performance, driven by ambition and a desire for continuous growth.
- Stake's vision is to unleash the investor in everyone and reshape the financial industry.
- Stake placed 1st in the 2024 AFR BOSS Best Places to Work list for the Banking, Superannuation & Financial Services category in Australia and New Zealand.
Equal Opportunity
- Stake is an equal opportunity employer that values diversity.
- They are proactive about providing an inclusive work environment and do not discriminate based on race, religion, nationality, gender, sexual orientation, age or disability status.
- Endorsed by WORK180 as a great employer for women.
