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About the Role

The Director of Public Relations will lead the development and execution of Madewell’s PR, partnerships, and VIP events strategy, driving earned media, cultural relevance, and external brand positioning. This role will shape and execute high-impact brand moments through partnerships, events, and storytelling opportunities that strengthen brand awareness and position Madewell as a leader in fashion and retail.

Responsibilities

• Develop and execute seasonal and annual PR strategies aligned with brand and business priorities, driving earned media visibility, cultural relevance, and external brand positioning.
• Lead communications execution for product launches, campaigns, collaborations, store openings, partnerships, and key business initiatives.
• Concept and execute high-impact brand moments, partnerships, events, and storytelling opportunities that generate conversation, engagement, and meaningful visibility for the brand.
• Identify culturally relevant talent, influencer, partner, and media opportunities that amplify brand storytelling and expand reach.
• Build and maintain strong relationships across fashion, lifestyle, retail, and business media, as well as key industry and cultural stakeholders.
• Lead all media outreach, including pitching and securing impactful coverage that supports brand awareness, credibility, and relevance.
• Develop press materials including releases, messaging documents, briefing materials, and media kits, ensuring consistency across all public-facing communications.
• Monitor industry, consumer, and cultural trends to inform strategy and proactively identify emerging opportunities for the brand.
• Oversee VIP strategy and event execution tied to key launches, partnerships, and ongoing brand visibility.
• Lead communications and VIP agency relationships, establishing clear priorities and ensuring strong execution against brand and business objectives.
• Partner cross-functionally with Integrated Marketing, Creative, Merchandising, Ecommerce, and Leadership teams to ensure activations and communications align with broader brand objectives and are fully integrated across channels.
• Provide communications counsel and strategic support for executive visibility opportunities and external-facing brand initiatives.
• Drive thoughtful, detail-oriented execution across every launch and activation, ensuring all brand moments are delivered at a high creative and operational standard.

Requirements

• 10+ years of public relations experience, preferably within fashion, retail, or lifestyle brands.
• Proven track record of developing and executing impactful PR strategies that drive earned media visibility and brand relevance.
• Strong understanding of culture, trends, and the evolving media landscape, with the ability to identify opportunities that create meaningful brand impact.
• Experience developing high-visibility partnerships, events, and brand moments that generate conversation and engagement.
• Deep relationships across fashion, lifestyle, retail, and business media.
• Strong experience managing external PR agencies and talent relationships.
• Strategic thinker with strong creative instincts and a forward-thinking mindset.
• Exceptional written, verbal, and presentation communication skills.
• Highly organized with strong project management and executional capabilities.
• Ability to influence and collaborate cross-functionally in a fast-paced environment.
• Passion for storytelling, brand building, and creating culturally relevant work that moves the brand forward.

Skills

• Public Relations
• Partnerships
• VIP Events
• Earned Media
• Brand Positioning
• Media Relations
• External Communications
• Storytelling
• Trend Monitoring
• Project Management
• Cross-functional Collaboration

Location

• Remote

Work Type

• Hybrid

Experience Level

• 10+ years

Salary/Compensations

• $136,000.00 - $175,500.00

Benefits

• Medical, dental, prescription and vision insurance
• Family planning (fertility, adoption & surrogacy support)
• Fitness discounts
• Medical travel
• Associate discount across all brands (J.Crew, J.Crew Factory, and Madewell)
• Summer Fridays (office closes at 1:00 PM)
• Philanthropic efforts and the J.Crew Cares Program
• Winter break at the end of December
• Opportunity for bonus

About the Company

• At Madewell, we believe that great style starts with great design. Since 2006, we’ve been creating premium denim and foundational wardrobe pieces for men and women that balance quality, authenticity, and versatility.
• Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.
• At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry.
• One of our core focuses here at JCG is creating a community and culture that builds belonging.
• We foster a collaborative, community-driven and innovative environment in our stores, home offices, and distribution and call centers.

Equal Opportunity

• We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.
• JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.
• Our workplace should be a safe haven, where you flourish and succeed both as an individual and teammate.
• Discrimination, harassment and intimidation have no place in our offices, stores, or contact and distribution centers.
• We will not tolerate it in any form, and furthermore, it is illegal.
• This applies not only to our associates but also to vendors and customers.
• We explicitly prohibit discrimination based on the following legally protected characteristics: race, color, ancestry, national origin, religion, sex, pregnancy, childbirth and related medical conditions, marital status, age, sexual orientation, gender identification and expression, legally protected physical or mental disability, genetic information (including characteristics, testing and refusing to submit to a test), veteran status or any other basis protected under applicable federal, state or local law.
• Any behavior or acts that violate this policy will result in disciplinary action up to and including termination.