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About the Role

Resource Innovations is seeking an experienced Marketing Principal to lead marketing strategy, client relationships, and account management teams for our Eastern region. This role is responsible for setting direction, elevating the quality of work, and developing high-performing teams across a portfolio of utility clients and programs. It is ideal for someone who brings agency experience, strong client leadership skills, and looking for the opportunity to deliver meaningful, high-quality work that makes a real impact.

Responsibilities

Serve as a senior marketing leader for the East region, accountable for the overall success, quality, and impact of marketing across all assigned utility programs
Act as a trusted advisor to utility clients and internal program leaders, guiding strategic direction and shaping long-term marketing approaches
Lead and elevate strategic conversations, identifying insights and opportunities that drive stronger customer engagement and program performance
Lead teams in developing and delivering strategic recommendations, marketing plans, and integrated campaign approaches
Author and oversee high-level points of view (POVs) that connect business objectives, customer insights, data, and creative strategy
Ensure ideas are grounded in program goals and business realities, serving as a constant strategic and executional “reality check”
Guide teams in shaping, refining, and selling ideas—both internally and externally
Provide oversight across multiple accounts, ensuring work is on strategy, on time, on budget, and meeting quality standards
Anticipate challenges, manage risk, and proactively address issues before they impact clients or teams
Partner with program leadership to support account growth, scope expansion, and long-term client success
Directly manage and mentor account management staff across the region
Establish clear expectations for performance, quality, and collaboration
Act as a motivator and culture carrier—energizing teams, reinforcing accountability, and fostering pride in the work
Identify growth opportunities for team members, provide ongoing coaching and feedback, and support career development
Create a positive, inclusive work environment built on trust, respect, and shared ownership
Challenge teams to push beyond “good” to deliver excellent, thoughtful, and effective marketing
Ask the right questions to sharpen thinking and improve outcomes
Bring the right resources together at the right time to grow and strengthen ideas
Drive continuous improvement across processes, tools, and ways of working within the internal agency
Partner with business and program leaders to identify opportunities for marketing-led growth within the Midwest region
Help pre-sell and pave the way for new initiatives, expansions, and pilot efforts
Use data, performance insights, and client needs to help shape future opportunities

Requirements

8+ years of experience in marketing, client services, or account leadership
Proven ability to lead multiple accounts, complex teams, and client relationships simultaneously
Strong strategic thinker with the ability to translate insights into actionable, compelling recommendations
Demonstrated success developing and managing high-performing teams
Confidence presenting to and influencing clients and internal leadership
Excellent communication skills, including the ability to author and deliver strategic presentations and POVs
Strong judgment, emotional intelligence, and ability to navigate complex stakeholder dynamics
Experience managing planning processes, scopes, budgets, and performance at a portfolio level
Employment with Resource Innovations is contingent upon the successful completion of a comprehensive background check and reference check. If applicable to the position, a pre-employment drug screen may also be required.

Skills

Marketing strategy
Client relationships
Account management
Online marketing
Offline marketing
Event marketing
Lead generation
Email marketing
Paid media
Social media
Strategic thinking
Creative excellence
Disciplined execution
Client leadership
Communication skills
Presentation skills
Emotional intelligence
Judgment

Location

Primarily Remote

Work Type

Remote
Travel up to 10%

Experience Level

8+ years of marketing experience
Senior level

Education Level

Bachelor’s degree (BBA, BA, or BS) in Marketing, Business, Communications, Digital Media, Digital Marketing or a related field/equivalent experience required

Salary/Compensations

$109,000 - $135,000
Discretionary annual bonus may be eligible

Benefits

Three weeks of paid vacation annually
Paid holidays
401(k) retirement plan with employer match
Medical coverage
Dental coverage
Vision coverage
Parental leave
Employee assistance program
Commuter benefits
Additional supplemental offerings

About the Company

Resource Innovations (RI) is a women-led energy transformation firm focused on impact.
Building on our expertise in energy efficiency, we're constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges.
Load flexibility. Electrification. Carbon reduction. With every step, we’re leading the charge to power change.

Equal Opportunity

Resource Innovations is an Equal Opportunity Employer, committed to ensuring equal employment opportunities for all job applicants and employees without regard to race, color, religion, national origin, gender, age, disability, marital status, genetics, protected veteran status, sexual orientation, or any other protected status.
In addition to federal law requirements, Resource Innovations complies with applicable state and local laws governing non-discrimination in employment in every location in which the company does work.