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About the Role

We are seeking an experienced creative individual to independently lead the creative strategy in performance marketing for HelloFresh DACH, one of our largest and most demanding markets. This role combines data-driven performance marketing, brand communication, and a global creative steering system. You will be the central creative voice for DACH, actively shaping brand and market launch planning rather than just implementing directives.

Responsibilities

Lead the DACH Performance Creative Strategy within a global, brand-defined messaging framework, translating positioning pillars into performance-native creative angles, channel-specific formats, and funnel execution across MoF, BoF, and ToF.
Ensure DACH monthly concept goals are met, local assets are integrated into the central pipeline, and learnings are systematically fed back into global briefing cycles as the central interface in the global Paid Social Creative Governance Framework.
Manage DACH partnership and creator assets in a sprint model, ensuring concept diversity and variation standards.
Oversee the DACH Creative Testing Hierarchy (Level 1-3) and develop a structured iteration approach with an 80/20 split between new creatives and iterations, adapted to performance and seasonal peaks.
Systematically analyze performance data such as Hook Rate, CPM, CTR, CAC, and Conversion Rate, translating them into clear creative priorities per sprint, including informed decisions on where to invest or iterate.
Collaborate closely with Creator, Affiliate, and Offline Channel Managers to ensure the implementation of channel-native, target-audience-appropriate creative assets, while utilizing AI tools to accelerate ideation, iteration, and scalable creative workflows.
Actively participate in GTM and Product Launch planning, contributing performance perspectives early in the creative direction process to align paid and brand strategies and systematically incorporate messaging tests into positioning work.
Ensure alignment between creative direction and media budget blueprints in close collaboration with the Growth Media Strategy Manager, represent DACH priorities in central planning rounds, and databasedly and culturally challenge global creative outputs when they do not fit the market.

Requirements

Native German speaker with secure command of linguistic and cultural nuances in the DACH region.
5+ years of experience in Performance Creative Strategy, Creative Planning, or Paid Media Content Strategy.
Proficient in GTM setups and strategic decision-making rounds.
Deep Paid Social expertise, including concept structuring, variation logic, funnel thinking, and platform-specific implementation on Meta, TikTok, and YouTube.
Strong data competency, with the ability to analyze performance metrics (Hook Rate, CPM, CTR, CAC, Conversion Rates) and translate them into concrete creative decisions.
Experience in governance and marketing interfaces, including working closely with Brand and Product Marketing.
Excellent agency and stakeholder management skills, including precise briefings, clear feedback, and consistent steering of external partners towards performance goals.
AI and Commercial Fluency: Utilizing AI for scaling ideas, iteration, and workflows, and making data-driven, business-oriented budget and performance decisions.
Close collaboration with Media: Understanding creative and media budget decisions as interconnected levers for performance.

Skills

Performance Creative Strategy
Creative Planning
Paid Media Content Strategy
GTM Setups
Paid Social Expertise
Concept Structuring
Variation Logic
Funnel Thinking
Meta
TikTok
YouTube
Data Analysis
Creative Decision Making
Governance Structures
Stakeholder Management
AI Tools
Performance Marketing
Brand Communication
Market Launch Planning

Location

Berlin-Kreuzberg

Work Type

Flexible working environment
Work From Home
Work From Abroad

Experience Level

5+ years

Benefits

Comfortable workplace with a great team
Discounts on HelloFresh meal boxes and Convini products
Development opportunities through internal training and an annual team budget for further education
Flexible working environment with trust-based working hours, Work From Home/Work From Abroad/Sabbatical Policy, and a budget for home office setup
Comprehensive onboarding including a buddy program
Fun team events, Friday beers, company runs, book club, and more
Discounted fitness offers at Urban Sports Club/John Reed, regular yoga sessions
Well-being initiatives through collaborations with the Headspace app and Spill
Childcare support services
Company pension plan
Monthly subsidy for the Deutschlandticket

About the Company

HelloFresh DACH is one of our largest and most demanding markets.