Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Lead the development and execution of Electrify’s direct-to-audience strategy across memberships, subscription communities, newsletters, and owned audience ecosystems. This role will design, launch, and scale recurring revenue and engagement products across Electrify’s creator portfolio, transforming passive audiences into active, high-value communities, with a key focus on serving the "super fans" of creator brands like fern and Veritasium.

Responsibilities

Design membership propositions across Electrify’s portfolio, with initial focus on fern and then Veritasium.
Work directly with creators and production teams to define value proposition and content, access, and experiences within each tier.
Build business case and long-range P&L.
Lead the end-to-end launch of products from concept through execution and ongoing operation.
Develop launch plans, marketing funnels, and conversion strategies to drive subscriber growth.
Establish community standards and operational best practices.
Build systems for collecting audience feedback and insights.
Lead Electrify’s newsletter strategy across the creator portfolio, including VeMail and Astrum, and the launch of new newsletters.
Work with creators and editorial teams to define newsletter positioning and voice.
Develop acquisition, conversion, and retention strategies for newsletter audiences.
Oversee segmentation, lifecycle communication, and CRM strategy.
Build monetization strategies across sponsorships, paid newsletters, affiliate opportunities, and premium editorial products.
Explore paid marketing strategies to scale audiences.
Own the P&L performance of Electrify’s membership, newsletter, and audience community products across the portfolio.
Be accountable for the commercial success, growth, profitability, and long-term sustainability of recurring revenue products.
Build and manage revenue forecasts, budgets, and financial performance reporting.
Monitor and optimize key commercial metrics including subscriber growth, churn, ARPU, LTV, CAC, retention, and margin performance.

Requirements

Deep experience building or operating membership, subscription, or community businesses.
Strong understanding of audience retention, engagement, and lifecycle strategy.
Experience scaling newsletters and owned audience channels.
Strong stakeholder management and communication skills.
Experience leading cross-functional initiatives.
Comfortable working directly with creators and senior leadership.
Ability to operate effectively in fast-moving, entrepreneurial environments.
High attention to detail with strong execution capability.

Skills

Membership strategy
Product development
Newsletter strategy
Audience retention
Audience engagement
Lifecycle strategy
CRM strategy
Monetization strategies
Stakeholder management
Communication
Cross-functional initiative leadership
Creator relations
Entrepreneurial mindset

Location

Remote

Work Type

Remote
Full-time

Experience Level

Senior

Benefits

Allowance for tech
Flexible hours
Employee referral program

About the Company

Electrify is a dynamic new digital media company that invests in and scales creator-founded brands.
Our mission is to turn creator-founded brands into global media businesses by building teams, scaling the production and distribution of content, and introducing new revenue streams.
We have raised multiple funding rounds and have invested in a variety of leading channels, including Veritasium, Mentour Pilot, Simple History, Astrum, Fireship, and fern.
We are building a decentralized global team to power our business and are looking for A-players who share our vision and values and want to play a part in driving the business forward on its exciting journey.
Come and build the future of media with us!
Dynamic environment - We are dedicated to providing a world-class creative culture where our employees can thrive.
We’re looking for self-starters with an entrepreneurial mindset who want to be part of our success story.
You’ll discover new opportunities, take ownership of important initiatives and learn at a fast pace.
Work anywhere - We are a remote team with employees around the world.
Our Values – We are committed to fostering a culture that values innovative, diverse ways of thinking and the ability to drive positive change.
DEI is in our DNA, and our DEI Committee and Social Hub initiatives reflect this commitment.
Force for good - We believe in unlocking the power of Electrify to tell stories that change lives.
Digital media has the opportunity to propagate inspiring ideas and knowledge that can generate extraordinary change.
Electrify Impact provides initiatives and resources to support emerging creators and positive impact organisations amplify their voice.
In support of the United Nations 17 sustainable development goals (SDGs), we actively encourage support on our mission to make the world a better place for all.

Equal Opportunity

Electrify is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees.
We provide employment opportunities without regard to age, race, colour, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.