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About the Role

This role is vital in ensuring that our customers enjoy a seamless and engaging gaming experience by developing, implementing, and optimizing customer engagement and retention initiatives within the iGaming sector.

Responsibilities

• Monitor the marketplace, competitive landscape, industry trends, and 3rd party data sources to identify new marketing opportunities and/or potential threats.
• Proactively bring up proposals for new activities, tests, new channels, and ways of working.
• Analyze customer data to segment the player base effectively and target specific player groups with personalized communication.
• Create and manage email marketing campaigns, newsletters, and automated customer journeys to deliver relevant and timely content to players.
• Oversee loyalty programs and promotions to incentivize player activity and increase customer lifetime value.
• Manage communication across various channels, including SMS, push notifications, in-app messaging, and social media, to ensure consistent messaging and engagement.
• Analyze player behavior, campaign performance, and ROI to continually refine CRM strategies and recommend improvements.
• Conduct A/B tests to optimize content and communication strategies and iterate based on the results.
• Collaborate with cross-functional teams, including marketing, product, and customer support, to ensure alignment on CRM initiatives.
• Ensure all CRM activities comply with industry regulations and best practices.

Requirements

• Proven experience in CRM or content writing role
• Turkish language fluency
• Experience from the iGaming industry
• Strong communication skills
• Strong analytical skills and proficiency in data-driven decision-making
• Familiarity with CRM software and marketing automation tools
• Creative thinking and the ability to develop engaging and personalized content
• A deep understanding of iGaming customer behavior and trends
• Knowledge of industry regulations and responsible gaming practices
• Results-driven with a strong commitment to achieving KPIs and targets
• Ability to work in a fast-paced and dynamic environment
• Strong organizational skills and attention to detail

Skills

• CRM
• Content writing
• Data analysis
• Marketing automation
• A/B testing
• Communication
• Analytical skills
• Creative thinking

Location

• Central London

Work Type

• Full-time

Experience Level

• Mid-level

Salary/Compensations

• Competitive salary synonymous with skills and experience

Benefits

• Performance and bonus structure dependent on achievement of set targets and personal performance (annually paid bonus)
• Career development opportunities
• 22 annual paid leave days (excluding bank holidays)

About the Company

• Ventures Lab is an international company with over 200 employees, specializing in the iGaming and Fintech industries.
• We deliver a diverse portfolio of products and services, including iGaming verticals, electronic payment solutions, and managed services for customer operations.
• By leveraging technology and driving innovation, we empower our partners to achieve greater success in competitive markets.
• Our global reach and expertise make us a trusted partner for cutting-edge solutions.