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About the Role

This is a high-impact, hands-on leadership role for someone who excels at bridging the gap between strategic brand guardianship and world-class social execution. You will act as the lead creative protector for content across major European markets, ensuring design consistency while navigating the nuances of localisation. You will balance mentorship with technical oversight, set visual standards for global campaigns, and drive the agency’s innovation, profitability, and industry presence.

Responsibilities

• Act as the lead creative protector for content across major European markets (UK, DE, FR, SP, IT).
• Ensure design consistency while navigating the nuances of localisation.
• Lead weekly virtual team meets.
• Provide technical oversight during peak production moments.
• Partner with Editorial Directors to translate QBR data into creative optimizations.
• Set the visual standards for global campaigns.
• Drive the agency’s innovation, profitability, and industry presence.
• Oversee and approve creative output across multiple brands simultaneously.
• Act as the final point of quality control and creative sign-off.
• Lead and inspire creative teams.
• Nurture junior talent and encourage designers to push creative boundaries.
• Establish new processes and ways of working that improve creative quality and operational efficiency.
• Develop design systems and campaign guidelines that can be scaled across multiple regions.
• Assess performance, identify key insights, and shape future content strategies.
• Drive craft innovation across social platforms.
• Simplify complex challenges into clear, compelling, and highly crafted creative solutions.
• Create new opportunities through the strength of their work, influence, and collaborative relationships.
• Lead regular team forums.
• Mentor designers and create an environment that encourages growth, collaboration, and continuous learning.
• Support the Head of Design and help build a future-ready, multi-skilled design function.

Requirements

• Experience as a Senior or Lead Designer with a strong background in multidisciplinary design across social, digital, and integrated campaigns.
• Deep expertise in social-first creative craft, with a strong understanding of hooks, pacing, framing, transitions, and other thumb-stopping techniques.
• Proven track record of leading high-volume, fast-turnaround global campaigns while maintaining exceptional creative standards.
• Experience acting as a brand and design guardian across multiple markets.
• Extensive knowledge of social platforms, content formats, emerging trends, and platform developments.
• Ownership of projects from concept to delivery, including creating client-facing presentations and presenting work to stakeholders.
• Experience mentoring and developing creative talent.
• Strong shoot art direction experience.
• Experience delivering projects in high-pressure environments, balancing deadlines, budgets, and commercial objectives.
• Confidence in remaining hands-on when required, leading by example and contributing directly to delivery during peak periods.
• A collaborative leadership style.
• Vision-led design leader with the ability to balance strategic oversight with a deep understanding of localisation and market nuances.
• Proven expertise in developing design systems and campaign guidelines.
• Strong analytical skills.
• A passion for driving craft innovation across social platforms.
• Exceptional at simplifying complex challenges into clear, compelling, and highly crafted creative solutions.
• A recognised design expert.
• A self-starter with the confidence and autonomy to lead change.

Skills

• Social media marketing
• Influencer marketing
• Creative strategy
• Social-first creative craft
• Brand guardianship
• Design consistency
• Localisation
• Mentorship
• Technical oversight
• Creative optimization
• Visual standards
• Agency innovation
• Profitability
• Industry presence
• High-volume campaign management
• Fast-turnaround campaign management
• Social platform knowledge
• Content formats
• Emerging trends
• Platform developments
• Client presentations
• Stakeholder presentations
• Creative process management
• Talent development
• Shoot art direction
• Adobe Creative Suite
• Quality control
• Creative sign-off
• Deadline management
• Budget management
• Commercial objectives
• Team leadership
• Process improvement
• Operational efficiency
• Design systems development
• Campaign guideline development
• Analytical skills
• Performance assessment
• Insight identification
• Content strategy development
• Craft innovation
• Trend analysis
• Best practice implementation
• Problem simplification
• Relationship building
• Team forum leadership
• Continuous learning
• Change leadership

Location

• Europe (UK, DE, FR, SP, IT)

Work Type

• Full-time

Experience Level

• Senior
• Lead

Benefits

• 25 days holiday
• Pension scheme
• Life assurance
• WAS Passport scheme
• Work From Anywhere schemes

About the Company

• Largest global socially-led creative agency with unrivalled social media and influencer marketing expertise.
• Over 1,200 people in four continents.
• Deliver a global perspective to clients in a time when social media is shaping culture.
• Multi award-winning agency (Cannes Lions, One Show, Webby, Shorty Awards).
• Helped Amazon Music, Activision, and Adidas deliver innovative campaigns.
• Educates the wider industry through Instagram publication 'The Feed', events, and reports.
• Focuses on Equity, Diversity, and Inclusion.
• Transparent about needed changes and focused on making real strides internally and within the industry.
• Strives to be a workplace that represents, supports, and advocates for ALL.
• Values connection and offers schemes allowing connection with colleagues worldwide.
• Fosters a culture where employees value their managers, enjoy social interaction with colleagues, and are trusted to get on with their jobs without micro-management.

Equal Opportunity

• Equity, Diversity and Inclusion runs in the water here at We Are Social.
• We are transparent about the changes that are needed, we are focused on making real strides, both internally and within the industry and we strive to truly be a workplace that represents, supports and advocates for ALL.
• Inclusion at every level is crucial to creative innovation and success, and we want to create a workplace where everyone feels a sense of belonging.
• We welcome and encourage talent from ALL backgrounds and are committed to creating a representative team that can deliver creative excellence.
• If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via recruitment@wearesocial.net