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About the Role
Lead and scale TikTok Shop as a core revenue driver, while also owning performance across direct-to-consumer eCommerce and customer relationship management. This role involves building and executing a global TikTok Shop strategy, optimizing D2C performance, and developing CRM programs to drive retention and lifetime value.
Responsibilities
- Own TikTok Shop commercial performance globally, defining growth targets, assortment strategy, pricing, and promotional plans.
- Develop and execute marketplace growth strategies for TikTok Shop, including launch plans for new markets and scaling playbooks.
- Lead major campaign periods and product drops on TikTok Shop, coordinating with global teams.
- Manage performance media and creator partnerships, including paid social, influencer strategies, and ad spend.
- Optimize content and listings for discovery and conversion on TikTok Shop.
- Own D2C eCommerce performance, defining CRO roadmaps, managing merchandising, and site experience improvements.
- Lead CRM and lifecycle strategy, building segmented programs to increase retention and customer lifetime value.
- Monitor performance data and translate insights into actionable recommendations.
- Work cross-functionally with various teams to deliver commercial objectives.
- Set standards and best practices for TikTok Shop operations globally.
Requirements
- Proven experience growing TikTok Shop or equivalent social commerce channels.
- Strong D2C eCommerce experience with hands-on knowledge of CRO, merchandising, product launches, and site optimization.
- CRM and lifecycle expertise with experience building segmented programs.
- Paid social and creator partnership experience with budget management capabilities.
- Commercial acumen and analytical capability to interpret data and set targets.
- Experience of international markets and developing scalable playbooks.
- A proactive, results-driven approach with strong stakeholder management skills.
- Experience within fragrance, beauty, fashion, or wider consumer goods brands is highly advantageous.
Skills
- eCommerce
- Social Commerce
- TikTok Shop
- D2C
- CRM
- CRO
- Merchandising
- Lifecycle Marketing
- Paid Social
- Creator Partnerships
- Performance Analysis
- Stakeholder Management
Location
- UK
- International
Work Type
- Full-time
Experience Level
- Manager
About the Company
- A well-established fragrance and beauty business with a portfolio of recognised brands sold across the UK and international markets.
- An ambitious business at a pivotal stage of its digital growth journey.
Equal Opportunity
- The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.