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About the Role

The Managing Director of Brand Strategy & Communications leads SF Ballet's brand identity, communications, media relations, digital content strategy, and creative production. This role is the organization's lead brand and communications authority, building and sustaining the institutional reputation, visibility, and narrative. It provides the storytelling and positioning infrastructure that supports both earned and contributed income strategies and growth.

Responsibilities

Lead and steward SF Ballet's institutional brand — identity, voice, messaging architecture, and standards.
Lead competitive positioning and differentiation strategy, including brand health monitoring and ongoing market analysis.
Build the institutional narrative that connects SF Ballet's artistic vision to its audiences, donors, and community.
Develop and manage brand partnerships that extend SF Ballet's reach and visibility.
Lead a proactive, multi-platform media strategy that builds SF Ballet's national and international profile.
Manage key editorial relationships and high-stakes media situations.
Serve as primary liaison to SF Ballet's external communications agency.
Develop and manage media partnerships that serve both earned revenue and brand goals.
Lead crisis communications planning and response.
Develop thought leadership strategies.
Lead organization-wide communications strategy — including executive messaging, Board communications, stakeholder communications, and internal communications.
Develop and maintain the messaging frameworks and editorial content.
Oversee the editorial and creative production of the program book, annual report, newsletters, and other institutional publications.
Oversee the development of campaign communications, fundraising materials, and event promotion content.
Set SF Ballet's digital strategy across social media, website, and content platforms.
Oversee the website — including content strategy, user experience, and editorial standards.
Direct content creation and storytelling that deepens audience connection and advances institutional priorities.
Oversee creative production — photography, video, graphic design, and print — setting quality standards and ensuring brand integrity.
Manage creative vendor relationships and ensure brand assets are current, accessible, and fit for use.
Provide communications support for Education and community programs.
Co-liaise with CRGO to plan and present at Board Marketing Committee meetings.
Manage employee communications in coordination with Human Resources.
Manage departmental budget and report on brand and communications performance.
Coordinate closely on content strategy, campaign timing, creative development, and performance data with the Senior Director of Audience Development & Earned Revenue.
Collaborate with the philanthropy team on campaign communications, case materials, and donor cultivation narrative.
Collaborate with the MD of Institutional Philanthropy & Engagement on event promotion, institutional communications, and partner recognition materials.
Collaborate with Artistic leadership on creative vision and public narrative.
Collaborate with Operations and Education on patron-facing and community communications.
Lead directors and managers across PR, Digital Strategy & Social Media, Creative Services, and Communications.
Responsible for hiring, performance management, and professional development.
Build a team with shared standards for creative excellence, editorial rigor, and brand consistency.

Requirements

12+ years of progressive experience in communications, public relations, or brand management.
Performing arts or cultural organization experience strongly preferred.
7+ years leading communications or brand teams with demonstrated success building institutional brand presence and securing significant media coverage.
Proven ability to align brand and content strategy with revenue goals in close partnership with earned revenue and philanthropy functions.
Experience developing brand and media partnerships.
Familiarity with the intersection of PR and marketing in a cultural organization context.
Experience managing agency relationships and creative vendor partnerships.
Strong digital fluency across content platforms, social media, website strategy, and editorial content development.
Familiarity with CRM systems (Tessitura preferred) and how communications integrates with revenue strategy.
Knowledge of the San Francisco Bay Area cultural landscape preferred.
Regular evening and weekend attendance at performances and events.
Ability to work extended hours during peak campaign and production periods.
Occasional travel for media, agency, and industry engagements.
Occasional unassisted lifting to 40 lbs.

Skills

Brand Strategy
Brand Positioning
Communications Strategy
Media Relations
Public Relations
Digital Content Strategy
Creative Production
Brand Identity
Messaging Architecture
Market Analysis
Crisis Communications
Thought Leadership
Executive Messaging
Board Communications
Stakeholder Communications
Internal Communications
Editorial Content Development
Program Book Production
Annual Report Production
Newsletter Production
Campaign Communications
Fundraising Materials Development
Event Promotion
Digital Strategy
Social Media Strategy
Website Strategy
Content Strategy
User Experience
Editorial Standards
Storytelling
Photography
Video Production
Graphic Design
Print Production
Vendor Management
CRM Systems
Tessitura

Location

San Francisco, CA 94102

Work Type

Full Time
Hybrid (min. 3 days/week in office)

Experience Level

12+ years of progressive experience
7+ years leading teams

Education Level

4 Year Degree
Bachelor's degree required
Advanced degree in Communications, Journalism, or related field preferred

Salary/Compensations

$175,000.00 - $205,000.00 Salary/year

About the Company

San Francisco Ballet Association is committed to employing a diverse staff.

Equal Opportunity

San Francisco Ballet Association is an Equal Opportunity Employer committed to employing a diverse staff. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the Fair Chance Ordinance (FCO).