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About the Role
Factory is building its marketing team from the ground up and is seeking a Field Marketing Manager to establish and own the East region's field marketing strategy. This role is ideal for someone who wants to define market presence, shape the field marketing motion for a fast-growing AI company, and drive pipeline and revenue through strategic programs.
Responsibilities
- Own field marketing for the East region, driving strategy, execution, and measurement of all field programs in alignment with sales teams.
- Execute an account-based marketing motion, partnering with sales to prioritize and design programs for target accounts.
- Develop the regional calendar by identifying and prioritizing cities, accounts, and formats to drive pipeline and deal acceleration.
- Achieve measurable pipeline targets through pre-event, day-of, and post-event strategies that maximize conversion and sales follow-up.
- Collaborate closely with AEs, SDRs, and sales leadership to build programs and convert engagement into revenue.
- Manage operational aspects including venues, speakers, sponsorships, vendors, and budgets.
- Travel to and manage events on-site, representing Factory and making real-time decisions.
- Provide regional insights to inform broader marketing strategy, messaging, and product positioning.
- Create scalable playbooks for repeatable field program systems.
- Champion the Factory brand voice and mission in all programs.
Requirements
- Experience at a high-growth startup or hyper-growth public technology company is required.
- Proven track record of driving pipeline through field programs supporting Enterprise and Mid-Market sales.
- Hands-on ABM experience, including building and executing account-based field programs.
- Comfort using intent data to prioritize accounts and aligning field tactics to a named-account strategy.
- Go-getter mindset: hungry, self-motivated, creative, and thrives in fast-paced, ambiguous environments.
- Strong project management skills with the ability to manage multiple programs, cities, and stakeholders.
- Passion for developers, autonomy, and shaping category adoption.
- Familiarity with modern event and marketing technology stacks (Salesforce, HubSpot, Luma).
- AI-curious and actively integrating AI tools into work processes for increased efficiency and effectiveness.
- Ability to travel up to 40% within the East region for events and customer engagements.
Skills
- Field Marketing
- Account-Based Marketing (ABM)
- Pipeline Generation
- Sales Collaboration
- Event Management
- Budget Management
- Project Management
- Marketing Technology
- AI Integration
Location
- New York
- Boston
- Toronto
Work Type
- Onsite
- Hybrid
Experience Level
- Field Marketing Manager
About the Company
- Factory is a fast-growing AI company focused on bringing autonomy to software engineering.