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About the Role
Factory is building its marketing team from the ground up and is seeking a Field Marketing Manager to establish and own the West region's field marketing strategy. This role is crucial for driving pipeline and revenue through targeted events and programs aligned with sales teams and account-based marketing (ABM) principles.
Responsibilities
- Own field marketing for the West region, driving strategy, execution, and measurement of all field programs.
- Partner with Enterprise and Mid-Market sales teams to execute an account-based marketing (ABM) motion.
- Design and prioritize field programs, cities, and formats to generate pipeline and accelerate deals.
- Achieve measurable pipeline targets through pre-event, day-of, and post-event strategies.
- Collaborate with sales teams (AEs, SDRs, leadership) to build programs and convert engagement into revenue.
- Manage operational aspects including venues, speakers, sponsorships, vendors, and budgets.
- Travel to events to manage them on-site and represent Factory.
- Gather regional insights to inform broader marketing strategy, messaging, and product positioning.
- Develop scalable playbooks for repeatable field programs.
- Ensure all programs reflect Factory's mission and brand voice.
Requirements
- Experience at a high-growth startup or hyper-growth public technology company is required.
- Proven track record of driving pipeline through field programs supporting Enterprise and Mid-Market sales.
- Hands-on ABM experience, including building and executing account-based field programs.
- Comfort using intent data to prioritize accounts and aligning field tactics to a named-account strategy.
- Go-getter mindset: self-motivated, creative, and thrives in fast-paced, ambiguous environments.
- Strong project management skills with the ability to manage multiple programs, cities, and stakeholders.
- Passion for developers, autonomy, and shaping a new category.
- Comfort with modern event and marketing technology stacks (Salesforce, HubSpot, Luma).
- AI-curious and actively integrating AI tools into work processes for increased efficiency and effectiveness.
Skills
- Field Marketing
- Account-Based Marketing (ABM)
- Sales Collaboration
- Event Management
- Pipeline Generation
- Budget Management
- Project Management
- Strategic Planning
- Data Analysis
- AI Integration
Location
- West Region (Bay Area, Seattle, Los Angeles, Salt Lake City, Denver)
- San Francisco
Work Type
- Onsite (San Francisco office)
- Hybrid (significant travel within the West region up to 40%)
Experience Level
- Field Marketing Manager
About the Company
- Factory is an AI company focused on bringing autonomy to software engineering.
- The company is in an exciting growth phase, building its marketing team from the ground up.