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About the Role

The Senior Promotions Specialist (SPS) is responsible for the implementation and coordination of strategic national and regional tradeshows, conferences, events, sponsorships, advertising, and campaigns. The role aims to meet event-specific objectives while effectively highlighting the Stantec brand. The ideal candidate thrives in a fast-paced environment, manages multiple concurrent initiatives, and enjoys working with diverse personalities and management levels across North America.

Responsibilities

Works closely with practice leadership to implement annual strategic tradeshows, conferences, and events to promote Stantec’s brand awareness.
Aligns messaging and graphics with Company standards and Stantec's brand guidelines.
Serves as a key contact for tradeshow/event-related inquiries for the Buildings business line.
Provides guidance on process and available tradeshow/event support services.
Works with internal stakeholders to develop and coordinate the implementation of an annual strategic tradeshow/event plan.
Identifies and develops collateral material and visual displays in support of building Stantec’s brand awareness in partnership with a visual communication designer.
Facilitates the delivery and set-up of all materials, including tradeshow exhibits, presentations, and print/electronic promotional materials, in accordance with the agreed upon schedule and established service level agreements.
Coordinates and purchases promotional merchandise, including client giveaways, as appropriate.
Understands related costs/timelines for materials development, purchase, and shipping to assist in budgeting.
Tracks, analyzes, and reports on all tradeshows, conferences, and events, including deliverables and budgets, as required.
Updates and maintains a promotional database of tradeshows, conferences, and events (including post-conference debrief forms) to influence future participation.
Supports Corporate and Buildings BOU campaigns in partnership with marketing/PR/digital team members through a range of promo activities, approaches, and programs; strategic conferences, client events, and sponsorships.
Serves as a key contact for sponsorship-related inquiries for the Buildings business line.
Provides guidance on process and available sponsorship support services.
Assists in developing an annual promotions business plan.
Assists in developing a communications plan, including both traditional and on-line media, in partnership with the Public Relations Manager.
Identifies and develops sponsorship-related materials in support of building Stantec’s brand awareness in partnership with a visual communication designer.
Tracks, analyzes, and reports on all sponsorship activity, including deliverables and budgets, as required.
Assists in tracking sponsorships, including post-sponsorship debrief forms to influence future participation.
Serves as the key contact for advertising-related inquiries.
Provides guidance on process and available advertising support services.
Assists in the development and implementation of an annual strategic advertising plan.
Develops copy and identifies imagery for all local/regional advertisements in partnership with a visual communication designer.
Tracks, analyzes, and reports on all advertising initiatives, including deliverables and budgets, as required.
Assists in tracking advertisements, including recommendations on future participation.

Requirements

Reporting directly to the Marketing Manager.

Skills

Event planning
Sponsorship management
Advertising coordination
Campaign management
Brand awareness
Budgeting
Data analysis
Database management
Public relations
Visual communication

Location

North America

Work Type

Full-time

Experience Level

Senior

Benefits

Health, dental, and vision plans
Wellness program
Health care spending account
Wellness spending account
Group registered retirement savings plan
Employee stock purchase program
Group tax-free savings account
Life and accidental death & dismemberment (AD&D) insurance
Short-term/long-term disability plans
Emergency travel benefits
Tuition reimbursement
Professional membership fee coverage
Paid time off

About the Company

At Stantec, we have some of the world’s leading professionals passionate about enabling our business to be its best.
Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services.
We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive.
Through teamwork and collaboration, we’re building a stronger, more resilient Stantec every day.

Equal Opportunity

In compliance with pay transparency laws, pay ranges are provided for positions in locations where required.
Please note, the final agreed upon compensation is based on individual education, qualifications, experience, and work location.
At Stantec certain roles are bonus eligible.
Actual compensation for part-time roles will be pro-rated based on the agreed number of working hours per week.