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About the Role

Medcan is seeking a data-driven, analytical, and curious Manager, Digital Marketing Performance to drive efficient, measurable growth across Medcan’s acquisition funnel and website experience. This role is accountable for owning paid digital performance and leading the diagnosis and optimization of conversion across the full funnel, from first touch through to booking. It also includes oversight of Medcan’s website performance, including monitoring traffic trends, improving on-site performance, leading landing page testing, and managing technical SEO priorities.

Responsibilities

Own paid digital performance strategy across channels, including search, social, display, and emerging platforms.
Translate business priorities into channel strategies, budget allocation, and media plans across B2B and B2C segments.
Align investment to product, audience, and business priorities to drive efficient growth and the desired mix of services.
Own measurement and performance analysis across the digital funnel, from initial engagement through to booking.
Identify conversion trends, performance gaps, and growth opportunities by product, marketing channel, sales channel, and audience segment.
Diagnose the drivers of performance, including traffic quality, messaging, user experience, lead quality, product mix, and sales follow-up.
Develop and prioritize actions to improve lead quality, funnel progression, conversion rates, and booking value.
Define data and measurement requirements needed for deeper analysis, and partner cross-functionally to ensure the right tracking and inputs are in place.
Oversee Medcan’s website performance by monitoring traffic trends, on-site engagement, and conversion behaviour across key journeys and landing pages.
Identify opportunities to improve on-site performance, including content flow, user experience, booking pathways, and conversion-focused page enhancements.
Lead landing page testing in partnership with internal and external teams to improve conversion rates and user experience.
Own technical SEO oversight, including identifying issues, prioritizing improvements, and partnering with the appropriate teams to strengthen site health and organic performance.
Partner closely with Sales, Product, and other cross-functional stakeholders to understand demand, lead quality, and conversion performance by product line.
Create clear feedback loops that connect marketing performance, sales outcomes, and product positioning to improve growth efficiency.
Own the relationship with Medcan’s agency partner, ensuring recommendations, execution, and reporting align to business priorities and performance goals.
Lead a disciplined testing roadmap across campaigns, audiences, creative, offers, and landing pages in partnership with internal and external teams.
Own reporting across the funnel, including CAC, CPL, ROAS, conversion by stage, revenue contribution, and performance by product, segment, and channel.
Lead regular performance reviews and provide actionable updates to leadership on trends, risks, opportunities, and recommended actions.
Translate data into clear insights and priorities that improve growth efficiency, conversion performance, and business impact.
Lead and coach a direct report who supports performance analysis, reporting, testing coordination, and day-to-day execution across paid media and website optimization initiatives.
Set clear priorities, provide ongoing direction and feedback, and help build the capabilities needed to support a high-performing, insight-driven function.
Delegate effectively while maintaining accountability for the quality, accuracy, and business impact of the team’s work across the funnel and website experience.

Requirements

5–8 years in digital performance marketing, growth marketing, or a related role.
Strong experience diagnosing and improving multi-step conversion funnels across paid media and website journeys.
Hands-on experience monitoring website performance, interpreting traffic and behavioural trends, and identifying opportunities to improve on-site conversion.
Experience leading landing page testing and optimization initiatives to improve user experience and conversion outcomes.
Working knowledge of technical SEO and experience partnering with the appropriate teams or vendors to prioritize and address site health and organic performance issues.
Experience managing agencies with accountability to performance outcomes.
Demonstrated ability to analyze and optimize performance across product lines, audience segments, or portfolios.
Experience partnering closely with Sales and cross-functional teams to improve conversion, lead quality, and downstream business outcomes.
Strong analytical capability across funnel metrics, attribution, experimentation, and performance reporting.
Previous people management or team leadership experience, with the ability to coach and develop direct reports.

Skills

Digital performance marketing
Growth marketing
Paid digital performance
Conversion optimization
Website performance monitoring
Landing page testing
Technical SEO
Agency management
Data analysis
Performance reporting
People management
Team leadership

Location

Downtown Toronto

Work Type

Full-time
40 hours per week

Experience Level

5-8 years

Salary/Compensations

$85,122.00 - $117,042.75 CAD annually

About the Company

Medcan is a global leader in proactive health and wellness services and is devoted to providing care that is grounded in the latest evidence-based practices, technologies and treatments.
Our team includes physicians, clinicians, allied health, administrative and corporate professionals that are passionate about supporting individuals, families and employers to live well, for live.
Medcanners are client obsessed, our business is powered by people, and we believe in challenging the status quo and focusing on what matters.
We value excellence, drive, respect and integrity.
Medcan's head office is located at 150 York Street in downtown Toronto, with additional locations across Ontario.
Learn more at medcan.com.

Equal Opportunity

Medcan is dedicated to equity, diversity and inclusion.
We strive to ensure all stakeholders have a fair opportunity to participate in our community.
If contacted for an opportunity, please advise your Talent Acquisition contact should you require accommodation.
Medcan uses artificial intelligence (AI) tools to support the screening and assessment of applicants for opportunities as part of a fair, transparent, and inclusive process.
These tools assist our team but do not make final decisions.
All decisions are reviewed and made by our teams to ensure fairness and alignment with Medcan’s values.
If you have questions about how your application is assessed, please contact the Medcan Talent Acquisition team at recruitment@medcan.com.