About the Role
The Amber for Utilities Europe team is scaling, and this role is key to that ambition. You will lead and drive B2B marketing efforts in Europe, collaborating with local and Australian teams to solidify Amber's recognition as a leader in Vehicle-to-Grid technology and drive trust with European utility executives to bolster licensing deals. This is an individual contributor role with the potential to build a team.
Responsibilities
- Own and build Amber's B2B marketing strategy for Europe from the ground up, including plan, positioning, messaging, and channels.
- Map industry leaders, publications, and events calendar.
- Establish Amber as the trusted name for Vehicle-to-Grid and home energy automation among European utilities.
- Manage PR, content, sales enablement, social media, and events presence in the region, with hands-on execution initially.
- Develop B2B brand guidelines.
- Translate successful Australian Vehicle-to-Grid strategies into compelling European market narratives.
- Act as Amber's brand steward in Europe, ensuring consistent positioning.
- Advise utility clients on their consumer-facing go-to-markets based on Amber's Australian B2C experience.
- Serve as the voice of the European market back to HQ, sharing insights to refine company strategy.
Requirements
- 7+ years in marketing, communications, or go-to-market at a fast-growing tech company or scaleup with a proven track record of commercial outcomes.
- Experience marketing to senior enterprise buyers, ideally in complex, multi-stakeholder, long sales cycle environments.
- A strong generalist capable of prioritizing and executing across PR, content, events, and social media.
- Comfortable owning strategy and hands-on execution.
- Sharp written and verbal communicator adaptable to various audiences.
- Motivated by ambiguity and building processes in a new environment.
Skills
- B2B Marketing Strategy
- Positioning
- Messaging
- Channel Management
- Industry Mapping
- Public Relations (PR)
- Content Marketing
- Sales Enablement
- Social Media Marketing
- Event Management
- Brand Guideline Development
- Narrative Development
- Brand Stewardship
- Go-to-Market Strategy
- Communication
Location
- Europe
- UK
- Ireland
- Germany
Work Type
- Remote
- Full-time
- 4-day week arrangements
Experience Level
- 7+ years
- Founding role
Salary/Compensations
- Competitive salary within your local market
Benefits
- Part of a growing technology start-up shaping the future of household renewable energy use
- Part of a global team of over 200 people
- Flexible working hours
- Remote working
- Employee Share Options Plan
- Annual Learning & Development budget
- Annual company conference in Melbourne, Australia (flights & accommodation paid)
- External Employee Assistance Plan for mental health support
About the Company
- Amber is an energy technology company and utility providing energy directly to households and small businesses.
- Amber's technology automates home batteries, EVs, and smart energy devices to accelerate the renewable energy transition.
- Customers can access real-time electricity prices and shift energy usage to utilize cheaper renewables or export energy at peak prices.
- Amber is a market leader in energy automation in Australia and is partnering with utilities across Europe.
- The company is backed by leading VCs, impact investors, and world-leading energy companies.
Equal Opportunity
- We believe diverse teams create the best ideas and outcomes.
- We welcome people from all walks of life and especially encourage applications from underrepresented groups.
- We are committed to creating an environment where everyone has equal opportunity to thrive regardless of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, or disability.
