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About the Role

We are seeking a Director of Influencer Marketing to lead strategic creator, influencer, and celebrity programs for our Public Affairs practice, representing clients across healthcare, technology policy, land use, education, infrastructure, and other policy-driven sectors. This role is for a modern influence strategist who understands how credibility, authority, and cultural relevance shape public opinion and drive meaningful outcomes. You will architect programs that translate complex policy issues into compelling, creator-led storytelling, integrating online engagement with real-world impact.

Responsibilities

Develop and lead integrated creator, influencer, and celebrity strategies for public affairs clients.
Design programs that support the full public affairs and community-focused communications lifecycle.
Translate complex policy issues into compelling creator-led storytelling.
Integrate organic creator partnerships with paid amplification.
Oversee influencer identification, vetting, and partnership management.
Build programs that leverage a diverse ecosystem of voices.
Develop client-facing strategic plans, measurement frameworks, and performance reports.
Collaborate with public affairs, PR, digital, partnerships, and community engagement teams.
Connect digital storytelling to real-world engagement.
Stay ahead of emerging platforms, creator formats, and cultural trends.
Foster strong, trusted relationships among clients, creators, community stakeholders, and local organizations.
Support new business development by contributing to strategy, scopes of work, and proposals.
Serve as a strategic advisor to clients on how influence can shape public opinion and support outcomes.

Requirements

5-7 years of relevant experience in influencer marketing, social media, PR, or integrated communications.
Demonstrated track record working with infrastructure, economic development, or community-focused initiatives.
Proven ability to develop and execute creator-led campaigns that drive cultural relevance and measurable outcomes.
Strong understanding of the evolving social and digital landscape, particularly around civic issues, policy, and community impact.
Deep knowledge of the creator ecosystem, with a strong pulse on voices shaping public discourse.
Expertise in blending organic creator storytelling with paid amplification strategies.
Ability to balance detail-oriented execution with big-picture strategic thinking.
Experience managing and mentoring junior team members.
Experience confidently managing up to senior client stakeholders and partners.
Desire to constantly innovate and test new things.

Skills

Influencer marketing
Social media
PR
Integrated communications
Creator-led campaigns
Cultural relevance
Measurable outcomes
Social and digital landscape analysis
Creator ecosystem knowledge
Organic creator storytelling
Paid amplification strategies
Strategic thinking
Client relationship management
Team management
Innovation

Location

New York, N.Y.
Washington, D.C.

Work Type

Hybrid

Experience Level

5-7 years

Salary/Compensations

$110,000-$125,000

About the Company

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world.
The company integrates people, platforms, and stories that stick to help clients build lasting influence.
Orchestra offers programs that span from the highest level strategic business counsel through to tactical execution.
Orchestra brings together 700+ people with experience across various sectors.
Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.
It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team.
Orchestra is the first communications company built for today’s media landscape.
Since 2022, it’s acquired nine firms.

Equal Opportunity

People of all backgrounds and abilities are strongly encouraged to apply.
Orchestra is committed to building and maintaining a diverse staff and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.
Opportunities for advancement exist and we are committed to helping all staff develop and grow.