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About the Role

The World Food Programme (WFP) is the world's largest humanitarian organization, dedicated to saving lives in emergencies and building a pathway to peace, stability, and prosperity. WFP values diversity and is committed to equal employment opportunities for all employees. The ShareTheMeal app is a key driver for WFP's ambitious growth strategy in individual giving, aiming to increase user engagement and grow the user base through innovative features and marketing initiatives.

Responsibilities

Lead the development and implementation of the content strategy for ShareTheMeal (STM) to support business growth.
Develop the vision, objectives, and overall goals for the content strategy to support STM's growth and achieve business objectives.
Develop strategy for fundraising campaigns and manage the pipeline, including launch and communications for emergency campaigns.
Drive the execution of the strategy, setting yearly and quarterly goals and KPIs, and monitoring, presenting, and owning results from content decisions.
Manage the documentation process for the creation of new and ongoing content, including guidelines, standards, tone, and voice.
Coordinate collaboration between the Content and UX/Product teams on new features and epics related to the content strategy, including user research and testing.
Work with the Business Intelligence team to derive data insights for business decisions, such as campaign goals.
Lead planning and cross-collaboration on marketing themes and objectives.
Manage all content sourcing by liaising with Regional Bureaux, Country Offices, and HQ, and implement new sourcing strategies with the PSP Content Hub.
Manage content production, including agile prioritization and planning.
Ensure content meets the requirements of WFP’s content strategy and brand book, as well as STM’s brand and tone of voice.
Coordinate and ensure excellence in localization for the existing portfolio of 14 languages.
Manage workflows across all channels, including social media, emails, push notifications, web, and in-app.
Manage the video production pipeline and oversee video creation for paid and organic channels, as well as product.
Lead high-performing teams (copywriting, CRM, localization, motion design) to create and implement strategic initiatives.
Mentor and coach direct reports and their reports to ensure sustained and continuously improved team performance.
Ensure ways of working and team processes optimize for high-impact output, balancing agility with established external structures.
Instill a culture of customer centricity and experimentation based on data and insights.
Stay abreast of sector trends in major donor fundraising content and bring relevant learning to the team.
Work with existing global systems, policies, and processes to deliver objectives in a compliant, collaborative, and efficient manner.
Perform any other tasks commensurate with the level of experience required to support the Content team and PSP.

Requirements

Bachelor's degree; Master's degree is preferred.
At least 7 to 8 years of relevant experience in content and project management, preferably in marketing, journalism, or communications.
Familiarity with the workings of WFP internally across regions and country offices, including Friends organizations.
Experience scaling content operations across multiple geographies and associated languages and local considerations.
Mature judgment with strong interpersonal skills for direct and indirect management and mentoring of team members.
Strong influencing and negotiating skills.
Experience with tools like Figma, Miro, JIRA, Confluence, Contentful is a major plus.
Collaborative spirit able to liaise with a wide range of people at all levels and across different cultures, acting with credibility and diplomacy.
Strong time management skills with the ability to plan ahead, anticipate requirements, problems, and obstacles, juggle competing priorities successfully, and work to tight deadlines.
Self-motivated and able to work with a high degree of autonomy.
Fully committed and motivated to achieve the aims of the World Food Programme.
Data-driven approach to decision-making with experience in A/B testing and iterative innovation.

Skills

Strong writing skills
Meticulous attention to detail
Excellent project management skills
Planning ahead
Prioritization
Working to tight deadlines
Content strategy development
Fundraising campaign strategy
Pipeline management
Content execution monitoring
KPI setting and monitoring
Content documentation
User research
User-centric testing
Data insights derivation
Content sourcing
Content production
Agile prioritization
Localization
Workflow management
Video production management
Team leadership
Mentoring
Coaching
Customer centricity
Experimentation
Sector trend analysis
Global systems, policies, and processes adherence
A/B testing
Iterative innovation

Location

Remote

Work Type

Full time
11 months

Experience Level

At least 7 to 8 years of relevant experience

Education Level

Bachelor's degree
Master's degree preferred

About the Company

The World Food Programme (WFP) is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.
At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.
WFP is a 2020 Nobel Peace Prize Laureate.
WFP offers a highly inclusive, diverse, and multicultural working environment.
WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.
A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.
Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.
ShareTheMeal is WFP’s fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger.
ShareTheMeal currently has more than 1.6 million users worldwide, who have shared more than 235 million meals (US$ 188 million).
The team, located in Berlin, is focused on further developing the app to include new and innovative features, and on increasing the engagement of existing users and growing the user base through marketing and communication initiatives.
Our greatest strength is the people working around the world providing access to nutritious food and promoting lasting solutions to those we serve.
WFP provides its staff with meaningful and impactful careers, continuous learning and training, and a multicultural and stimulating work environment.
Integrity, collaboration, commitment, humanity, inclusion. These values inspire everything we do every day, allowing us to work towards a world with zero hunger.
Our behaviour guides us in how we accomplish our mission. All WFP employees are expected to demonstrate the standards of behaviour described in the WFP Leadership Framework.

Equal Opportunity

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.
WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority.