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About the Role

As a Paid Media Manager, you will drive performance across paid media accounts through strategic optimization, data-led decision making, automation, and cross-channel collaboration. You will lead bidding and creative strategies, deliver actionable insights, support advanced measurement initiatives, and identify opportunities for innovation and commercial growth. You will manage multiple priorities, build strong stakeholder relationships, and support the development of junior team members, leveraging emerging AI tools and platform technologies.

Responsibilities

Own the daily performance and technical sophistication of your client portfolio.
Independently manage and troubleshoot bidding strategies to hit agreed KPIs.
Implement complex portfolio bidding and leverage CroudOS automation tools.
Maintain 'Best in Class' account hygiene.
Stay ahead of technical platform shifts, extract maximum value from platform tools, and define proactive maintenance.
Identify manual, repetitive tasks and proactively implement automated solutions.
Brief creative assets for campaigns.
Use data to suggest high-impact creative pivots and lead the ongoing creative testing roadmap.
Transform raw data into actionable insights that actively change the direction of an account.
Track business KPIs.
Explain the impact of privacy changes to clients.
Implement and report on simple lift/AB tests and incrementality tests.
Help clients buy into advanced measurement models.
Build, audit, and execute 90-day roadmaps aligned with client business goals.
Help lead and support Quarterly Business Reviews (QBRs).
Help build integrated Search and Social Media plans.
Coordinate cross-channel budgets and contribute to internal cross-channel syncs.
Build business cases/case studies showing clear commercial benefits of new initiatives.
Help curate external and joint case studies.
Optimise client investments and help surface potential cross-sell opportunities.
Keep your team updated on platform betas and trends.
Independently test new features and drive adoption of new channel tactics.
Confidently manage multiple deadlines across various accounts.
Protect 'deep-work' time through effective calendar management and coach others on time-blocking.
Mentor junior team members on core technical tasks.
Provide constructive, actionable feedback on junior team members' work.
Run team training sessions on core platform topics.
Write and speak about complex systems and the chosen paid media approach.
Overcome presentation challenges and persuade clients and colleagues to align with your approach.
Construct responses to clients’ queries and requests in a timely and effective manner.
Stay up to date with emerging AI technologies and leverage AI tools to streamline workflows and enhance management efficiency.

Requirements

Degree-level education or equivalent/relevant work experience.
Native speaker of Japanese or Korean.
Minimum 1-2 years of experience in Paid Search, specifically across Search Engines (Google, Microsoft etc.).
Experience and knowledge of local Search Engines (Yahoo! Japan, Naver, Kakao etc.) would be an advantage.
Strong Microsoft Office/Google Workspace skills which must include Excel/Google Sheets, Word/Google Docs and PowerPoint/Google Slides.
Proven track record of working to and meeting deadlines and able to deliver under pressure.
Proven time management skills, strong project management skills, experience and the ability to manage multiple tasks simultaneously.
Proven ability to think critically and creatively, with an impeccable attention to detail.
Proactive approach to ways of working and problem solving, with the confidence to question the norm.
Strong communication & presentation skills.
Thrives working in a team setting.
Mathematically minded and comfortable working with large numbers.

Skills

Paid Media platforms (including PPC and/or Paid Social)
Paid Search
Search Engines (Google, Microsoft etc.)
Local Search Engines (Yahoo! Japan, Naver, Kakao etc.)
Microsoft Office/Google Workspace
Excel/Google Sheets
Word/Google Docs
PowerPoint/Google Slides
Time management
Project management
Critical thinking
Creative thinking
Attention to detail
Problem solving
Communication skills
Presentation skills
AI tools

Location

London, UK

Work Type

Hybrid Working
Full-time

Experience Level

Minimum 1-2 years of experience in Paid Search

Education Level

Degree-level education or equivalent/relevant work experience

Salary/Compensations

£35,270 to £41,770

Benefits

Minimum of 3 days a week based in our London office
Clear path to progression
Development opportunities
Regular performance reviews
Paid sabbatical at 7 years with an option to take it unpaid at 5 years
25 days holiday a year
Discretionary annual performance based incentive
Sale commission
Recruitment referrals bonus
Health & Wellbeing contribution
2 Recharge Days each holiday year
Ride to Work scheme
Railcard
Season Ticket loan
Home office screen
Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
Weekly treat: Complimentary lunch
Enhanced Primary and Secondary family leave
Extended Parental Leave and Shared Family Leave
Life insurance and income protection
Medical Cash Plan
Pension
Curated 3rd party learning platform
Access to Croud Campus (our bespoke learning and development platform)
Peer to peer recognition scheme 'bonusly'
Team off-sites/regular socials
Year-round holiday parties
Flexible working options
Day to make a difference
Standard hours are from 9.00am to 5.30pm, with flexibility if agreed in advance

About the Company

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth.
Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.
At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy.
We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes.
Our culture is strategically driven and inspired by a shared long-term vision.
It is collaborative and connected, with a focus on continuous learning and mutual support.
We are energised by future thinking, driving innovation to achieve better outcomes.
We are instinctively generous, actively including and empowering our people.
Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

Equal Opportunity

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation.
All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.