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About the Role

As Senior Manager, Marketing Effectiveness & Analytics, you will play a key role in measuring the impact of marketing and shaping how we invest, optimize, and grow. This role connects marketing performance, customer behavior, MMM, incrementality testing, attribution, and data activation into clear commercial recommendations. Reporting to the Director, Customer Growth & Loyalty, this role sits at the intersection of marketing, customer strategy, finance, data, and commercial decision-making. You’ll help translate insights on acquisition, retention, engagement, and customer value into smarter investment decisions across performance and brand marketing. Join us on a 12-month max term contract and play a key role in shaping smarter, data-led marketing decisions across the business.

Responsibilities

Lead THE ICONIC’s marketing effectiveness and analytics agenda, shaping smarter investment decisions across performance, brand and customer growth.
Own customer behaviour and cohort analytics across acquisition, retention, loyalty, repeat purchase and customer lifetime value.
Translate marketing mix modelling, incrementality testing, attribution and customer insights into clear commercial recommendations.
Optimise marketing spend and budget planning to improve ROI, acquisition efficiency and overall business return.
Build and maintain measurement frameworks, KPI definitions, dashboards and reporting principles to support evidence-based decision making.
Partner cross-functionally with Marketing, Brand, CRM, Finance, Loyalty and Data teams to improve data quality, reporting and insight-led decisions.
Drive data activation and personalisation opportunities using customer and marketing data.
Articulate the commercial impact of brand marketing by connecting upper-funnel activity to downstream business outcomes.
Lead key analytics and measurement partner relationships, ensuring external capability aligns to business priorities.
Lead, coach and develop a high-performing marketing effectiveness and analytics capability.

Requirements

Proven track record in marketing effectiveness, analytics or commercial insights, with demonstrated impact on ROI, revenue, acquisition, retention and customer value.
Strong commercial thinker who can translate complex data into clear, actionable recommendations for Marketing, Finance, Customer and Executive teams.
Deep understanding of marketing measurement frameworks, including MMM, incrementality testing, attribution, cohort analysis and customer lifetime value.
Systems thinker who can connect brand, performance, CRM, loyalty and customer data into one integrated view of marketing effectiveness.
Analytical and influential: you love the data, but know how to tell the story behind the numbers.
Confident stakeholder leader who can partner with senior leaders across Marketing, Finance, Data and Commercial to guide smarter investment decisions.
Experienced operator who can build scalable reporting, dashboards, KPI frameworks and measurement processes that improve decision-making.
Commercially minded budget partner who can help optimise marketing spend and identify where investment is driving the greatest return.
Strong customer analytics capability, with experience understanding acquisition, retention, repeat purchase, loyalty and lifetime value behaviours.
Comfortable managing external analytics, media or measurement partners to ensure insights are clear, credible and commercially useful.
Passionate about building a culture of evidence-based marketing, where insight, testing and performance drive better outcomes.
Proven ability to coach, lead or influence teams to lift analytical capability and embed smarter ways of working across the business.

Skills

Marketing Effectiveness
Analytics
Commercial Insights
Marketing Mix Modelling (MMM)
Incrementality Testing
Attribution
Customer Lifetime Value
Cohort Analysis
Data Activation
Personalisation
Stakeholder Management
Reporting
Dashboarding
KPI Frameworks
Budget Planning
ROI Optimization
Customer Analytics

Location

Australia
New Zealand

Work Type

Hybrid
Flexible Working
12-month contract

Experience Level

Senior Manager

Benefits

Hybrid and flexible working model
Learning days, hackathons and access to Linkedin Learning
Parental leave program
Extra day off for kids' first day of school
Paid day off for birthday and ICONIC voucher
Staff discount and sample sales
Fitness Passport and wellbeing programs
Employee Assistance Program

About the Company

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand.
As the #1 fashion e-commerce destination in the region, our platforms (Retail, Marketplace and Services) provide an inspiring and seamless end-to-end customer experience.
We Dream Big through collaboration and innovation, and are supported to bring incredible ideas to life.
We believe in making a positive difference by bringing on the future of shopping to our customers through the power of fashion, sports, home and beauty.

Equal Opportunity

At THE ICONIC, diversity, inclusion, and belonging are integral to our culture, fostering an environment of respect and dignity.
We aim to empower self-expression and ensure our workforce reflects our diverse communities.
By embracing diverse perspectives and experiences, we strive to create a genuine sense of belonging for our employees, customers, and partners, promoting equal opportunities and a better shopping experience for all.
We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Attraction team directly: talent.attraction@theiconic.com.au.