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About the Role

Develop and execute the Marketing strategy for Piaget in Australia & New Zealand by implementing the global brand and marketing strategy on a national level to support Oceania sales.

Responsibilities

• Develop and implement Marketing plan
• Adapt the global marketing plan to national level
• Create & implement marketing plan including media, pr, events, client, VM, E-business, Training & Digital
• Strategize, plan & execute marketing activities and client initiatives
• Report status on regular basis & control costs
• Lead brand awareness and desirability across channels
• Plan year out Press launches identifying best strategy to maximize share of voice
• Drive PR strategy pushing out all global campaigns & launches to increase brand awareness
• Manage local PR agency to support meeting PR KPIs
• Manage and maintain relationships with editors, KOLs, and other people of influence
• Manage relationships with publishers to ensure maximum coverage with organic and paid negotiations
• Manage local brand events to drive share of voice, image elevation and sales ROI
• Drive New Client Acquisition & Better Client Experience
• Identify target clients for each initiative and required supporting assets
• Identify likeminded brands to partner with to support client acquisition
• Manage and execute in boutique activations
• Execute VM for boutiques according to shared strategy
• Ensure boutiques have all elements required for each seasonal animation
• Ensure all visual elements of the boutiques are meeting Piaget quality standards
• Manage seasonal execution of florals for store
• Extend lifetime of each VM element, managing the budget carefully
• Define the Digital strategy
• Implement the online marketing strategy for Piaget
• Plan and perform digital multichannel marketing campaigns to drive sales and awareness
• Brief and manage the media agency to deliver a 360°, ROI-oriented digital media plan
• Create monthly and quarterly reports on the digital business, including sales and marketing analytics, updates on the online marketing channels, customer behavior, product performance and conversions, promotion impact, industry & competitor trends

Requirements

• Successful direct and transversal management skills
• Good communication skills and perfect presentation
• Team player, creative and positive spirit
• Good analytical skills to evaluate business performance and derive marketing actions
• Organized and multi-tasking
• Master degree (Business administration, Marketing)
• +3 years experience in management in the luxury goods industry
• +2 years experience in Digital
• E-commerce launch experience would be a plus
• Experience in marketing with trade
• Retail marketing experience

Skills

• Proficient English
• Another language is a plus

Location

• Australia
• New Zealand
• Sydney

Work Type

• Full-time

Experience Level

• 3+ years experience in management
• 2+ years experience in Digital

Education Level

• Master degree (Business administration, Marketing)

Benefits

• Internal mobility is one of the best growth accelerators to develop within Richemont and our Maisons
• We encourage our people to be curious, drive their own career, and dream big

About the Company

• Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence.
• All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.
• Piaget excels in everything that is rare, precious and exceptional.
• Always do better than necessary: the Piaget founder’s motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.
• Always do better than necessary is not only our founder’s motto; it is also the mindset that drives us every day to do what has never been done before!
• The Piaget sense of daring, shared joy, and freedom, means that we will always strive to go further as we are currently expanding the horizons of our Boutique in Sydney.