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About the Role

Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.

Responsibilities

Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.
Developing marketing plans which support strategic initiatives to deliver annual business plan.
Developing and communicating written briefs for use by agencies and directing their work activities.
Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
Assisting in developing portfolio strategies across brands/categories.
Providing on-going business analysis to identify and prioritize brand-building opportunities.
Developing annual brand business reviews, as well as growth platforms and brand roles.
Recommending brand budgets and investment allocation.
Building a clearly defined positioning for new offerings, new categories entrants/brands.
Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.
Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.
Presentations of business results for marketing manager, regional manager and divisions.
Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.

Requirements

Bachelor’s degree in Marketing, Communications or Business.
9+ years of experience in brand management.
Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
Knowledge of procedures and media used to drive increased volume and brand equity.
Knowledge of and ability to apply basic marketing concepts.
Ability to manage and inspire agency performance.
Making consumers and their needs the primary focus of the business.
Knowledge of the creative brief development process.
Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.

Skills

Agile
AI Concepts
Audience Engagement
Brand Strategy
Creative Strategies
Data Insights
Data Strategies
Design
Design Thinking
Experimentation
Ideas Generator
Influencer Marketing
Market Segmentation
Negotiation
Omnichannel Interactions
Portfolio Strategies
Revenue Growth Management
Social Media
Storytelling
Sustainability
System Economics
User Experience (UX) Design

Location

Tokyo, Japan

Work Type

00% - 25% Travel Required

Experience Level

9+ years of experience in brand management

Education Level

Bachelor’s degree in Marketing, Communications or Business

Benefits

Exposure to World Class Leaders
Brand Reputation
Challenging Work
Support for financial and personal well-being of employees
Opportunities to develop world-class skills
Opportunities to grow and develop global brands
Support and clarity on defining your own career

About the Company

The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day.
Innovation has been at the heart of our story since 1886.
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Equal Opportunity

We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.