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About the Role
WEHI is seeking a Senior Manager, Individual Giving and Donor Growth to lead the delivery of strategy, performance, planning, and growth of the Institute’s broad-based donor-centric fundraising program. This role is accountable for building a strategically focused, high-performing, data-driven digital ecosystem that drives acquisition, conversion, retention, and lifetime value at scale.
Responsibilities
- Leading the delivery of strategy, performance, planning and growth of the Institute’s broad-based donor-centric fundraising program, including digital fundraising, annual and regular giving, and community fundraising channels.
- Building a strategically focused, high-performing, data-driven digital ecosystem that drives acquisition, conversion, retention, and lifetime value at scale.
- Maximizing the value of the general donor base while building a strong pipeline into higher-value donor segments.
- Designing and delivering integrated, multi-channel fundraising strategies with digital at the core of annual and campaign planning.
- Translating organizational goals into clear, actionable fundraising strategies.
- Building high-performing, accountable teams.
- Identifying opportunities and focusing on revenue growth and long-term donor value.
- Guiding priorities and continuous improvement through data-informed decision-making and strong analytical capability.
- Enabling cross-functional collaboration and stakeholder alignment through influential communication and strong interpersonal skills.
- Adapting to changing priorities and evolving fundraising contexts.
- Demonstrating accountability for performance, growth, and impact.
Requirements
- Tertiary qualification in fundraising, philanthropy, marketing, communications or related field (or equivalent experience).
- Demonstrated extensive experience in digital marketing, analytics, or fundraising strategy.
- Significant expertise in multi-channel fundraising strategies, including acquisition, retention, reactivation, and donor development.
- Demonstrated track record in preparing and presenting business cases for investment in individual giving.
- Deep expertise in digital fundraising ecosystem, including email, paid digital acquisition, social, and optimised website donation journeys.
- Ability to design and deliver integrated, multi-channel fundraising strategies with digital at the core of annual and campaign planning.
- Advanced segmentation and audience development capability using CRM and digital behavioural data to personalise donor journeys at scale.
- Strong skills in campaign analysis, attribution, ROI optimisation, budgeting, forecasting, and revenue performance.
- Knowledge of marketing automation tools, CRM platforms, and fundraising compliance standards.
- Strategic thinking.
- Strong leadership.
- Commercial acumen.
- Data-informed decision-making.
- Influential communication.
- Adaptability.
- Outcomes-driven approach.
Skills
- Digital marketing
- Analytics
- Fundraising strategy
- Multi-channel fundraising
- Acquisition
- Retention
- Reactivation
- Donor development
- Business case preparation
- Digital fundraising ecosystem
- Email marketing
- Paid digital acquisition
- Social media marketing
- Website donation journeys
- Integrated fundraising strategies
- Annual planning
- Campaign planning
- Segmentation
- Audience development
- CRM data utilization
- Digital behavioral data utilization
- Personalized donor journeys
- Campaign analysis
- Attribution modeling
- ROI optimization
- Budgeting
- Forecasting
- Revenue performance analysis
- Marketing automation tools
- CRM platforms
- Fundraising compliance
- Strategic thinking
- Leadership
- Commercial acumen
- Data analysis
- Interpersonal skills
- Communication
Location
- Australia
Work Type
- Full-time
- Ongoing
Experience Level
- Senior specialist
Education Level
- Tertiary qualification in fundraising, philanthropy, marketing, communications or related field (or equivalent experience)
- CFRE or similar fundraising qualification (desirable)
Salary/Compensations
- $176,638 - $191,197
Benefits
- Very attractive salary packaging options for general living expenses, meal entertainment, novated leasing and more.
- 12% superannuation payable.
- Up to a further 5% after the first 6 months of service via our matching superannuation scheme.
About the Company
- WEHI is transforming how our professional services empower and enable scientists to deliver world‑leading medical research now and into the future.
- WEHI is Australia’s pre-eminent biomedical research institute.
- The Fundraising and Philanthropy Department (F&P) contributes to the financial sustainability of the Walter and Eliza Hall Institute of Medical Research (WEHI) by attracting revenue from non-government sources, including philanthropic individuals, trusts and foundations, community-based fundraising organisations and bequests.
- Philanthropic funding helps the Institute to remain at the forefront of medical research and technology and to recruit and retain the best scientific staff.
Equal Opportunity
- WEHI we strive to foster a flexible working environment that encourages individual differences and promotes collaboration and creativity.
- We recognise that talent does not sit within a single identifiable group in our society and that WEHI’s ability to shape contemporary scientific thinking and deliver leading professional services relies on a diversity of thought within our organisation.
- Our action to promote gender equality has been recognised with an Athena SWAN Bronze Award from Science in Australia Gender Equity (SAGE) and we offer a range of support for women researchers.
- Our commitment to celebrating diversity and addressing inequities is further demonstrated through our Diversity and Inclusion Strategy, Gender Action Plan, Reconciliation Action Plan and our WE-Pride network for LGBTQIA+ staff and students.
- We actively encourage applications from, people with a disability, culturally, religiously and linguistically diverse people and people with diverse genders and sexualities.
- WEHI is working to create a future where Aboriginal and Torres Strait Islander peoples will be engaged at the scientific frontier, making exciting discoveries and decisions about the future of health in this country, and part of a leading professional services workforce supporting the realisation of these discoveries.
- We are committed to creating a culturally safe workplace and offering career development and leadership opportunities to First Nations staff and students.
- We strongly encourage any Aboriginal and Torres Strait Islander peoples to apply.