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About the Role

The Marketing Manager will lead downstream marketing efforts in Japan, including market potential assessment, campaign development and execution, product launch planning, and KOL engagement. The ideal candidate has broad experience in strategy development and execution across diverse channels and is skilled in modern marketing capabilities.

Responsibilities

• Develop and execute country marketing plans, ensuring collaboration and tracking of activities.
• Plan and execute congresses and global/local campaigns with a strong call to action.
• Identify local market opportunities to strengthen brand presence and improve ROI.
• Champion the 'End-to-End' process of therapy adoption from awareness to repeat usage.
• Lead the development and implementation of proactive product launch plans.
• Optimize product (re)launch execution in Japan and plan for upcoming product approvals.
• Establish and execute a forecasting and demand planning process.
• Lead the development and implementation of a multi-tier KOL strategy.
• Serve as the subject matter expert for the Left Atrial Appendage Management (LAAM) segment in Japan.
• Localize global content for regional adoption.
• Support product launches across APGC for LAAM.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or equivalent; MBA preferred.
• Minimum of 5 years of successful commercial/marketing experience in the medical device/medical technology environment.
• Significant experience in developing and executing marketing strategies.
• Ability to manage multiple deadlines in a fast-paced, cross-functional environment.
• Ability to develop and maintain strong relationships with international, internal, and external customers and vendors.
• Excellent verbal and written communication skills in Japanese & English.
• Ability to travel approximately 50%.

Skills

• Downstream Marketing
• Marketing Campaigns
• Product Launch Planning
• KOL Engagement
• Strategy Development
• Strategy Execution
• Demand Planning
• Forecasting
• Product Management
• Content Localization

Location

• Japan

Work Type

• Full-time

Experience Level

• Minimum of 5 years of experience

Education Level

• Bachelor's degree in Marketing, Business, Communications, or equivalent
• MBA preferred

Benefits

• Competitive base salary
• Company bonus plan
• Mobility or Company car policy
• Training and development opportunities
• Paid annual paid leave
• 2 days volunteer time off
• 1 cultural heritage day per year
• Mental health support benefit
• Dynamic company events

About the Company

• AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions.
• Afib affects more than 33 million people worldwide.
• Electrophysiologists and cardiothoracic surgeons use AtriCure technologies for Afib treatment and complication reduction.
• AtriCure’s Isolator® Synergy™ Ablation System is the first medical device approved by the FDA for persistent Afib.
• AtriCure’s AtriClip® Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices globally.
• AtriCure’s Hybrid AF™ Therapy is a minimally invasive procedure for long-standing persistent Afib patients.
• AtriCure’s cryoICE cryoSPHERE® probe is cleared for temporary ablation of peripheral nerves to block pain.
• Visit AtriCure.com or follow @AtriCure on Twitter.

Equal Opportunity

• We foster a culture of inclusion by embracing diverse experiences and individuals where everyone’s authentic self is welcome.
• We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.