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About the Role

Supporting a growing portfolio of 56 communities representing more than 21,000 apartment homes, the Associate Manager, Community Marketing partners closely with property operations, leadership, and cross-functional stakeholders to align marketing efforts with company revenue objectives. You will own the execution of community marketing strategy across one of our regional portfolios, driving occupancy, optimizing pricing, and delivering measurable leasing results. You will develop region-specific strategies rooted in portfolio-wide principles, partnering closely with onsite teams, regional managers, and asset management to align every marketing decision with leasing goals and resident outcomes. You'll operate within an in-house digital marketing team that owns analytics, CRM (Knock), ILS optimization, and paid digital, meaning hands-on ownership, not agency direction. Success requires a highly organized and detail-oriented marketing professional who brings a data-driven approach to evaluating performance and improving portfolio results.

Responsibilities

Own community marketing strategy and execution for one of Prime’s regions, developing community-specific and region-specific strategies rooted in portfolio-wide principles set by the VP and Director
Analyze leasing trends, conversion data, unit availability, and market conditions to develop strategies that improve occupancy, grow rents, and meet or exceed budget targets
Conduct in-depth pricing analysis including floor plan and unit-level evaluation, comp analysis, and market benchmarking; contribute to weekly pricing for 550+ floor plans across the portfolio
Identify pricing outliers and underperforming communities; develop and execute tactical plans to address occupancy and revenue gaps
Own ILS strategy and optimization for the SoCal region, monthly portfolio analysis, identification of underperformers, and execution of optimization tactics; support portfolio-wide ILS and digital tasks as needed
Manage Google Ads and paid digital ad spend for assigned communities
Conduct regular audits of web copy, Google Business Profiles, amenity descriptions (property, floor plan, and unit level), and ILS listings to ensure accuracy, brand alignment, and performance
Submit creative requests to the Director and VP of Marketing for community-level assets; execute light edits within existing design templates for time-sensitive updates
Manage regional vendor relationships for operations capital needs including signage, wayfinding, and community amenity vendors; support budget-efficient vendor selection and execution
Conduct regular site visits throughout the Southern California region to assess community presentation, signage, and marketing execution
Partner closely with onsite teams, regional managers, and asset management to align marketing with leasing goals, retention strategies, and asset-level priorities; provide ad hoc portfolio-wide marketing support as directed

Requirements

3 - 5 years of marketing experience with a strong analytical component; property management or real estate experience strongly preferred
Demonstrated experience with ILS platforms (Apartments.com, Zillow, or equivalent) and Google Ads campaign management
Strong analytical skills with demonstrated experience in pricing analysis, competitive research, and data-driven decision-making
Excellent written and verbal communication skills; ability to build effective partnerships across all levels of the organization
Willingness and ability to conduct regular site visits throughout the Southern California region
Genuine alignment with Prime's PRIME values: Passion, Responsibility, Inclusion, Mindfulness, and Excellence
Highly collaborative and resourceful; holds work to a high standard, leans on teammates for a second set of eyes, asks for help when needed, and is thoughtful about the secondary impacts of decisions
Demonstrated experience with CRM tools
Demonstrated experience using Knock or equivalent
Ability to execute light creative edits within existing design templates; Adobe Creative Suite or Canva experience a plus
Experience supporting marketing strategy/execution for a large multi-community portfolio

Skills

Marketing
Analytical
Data-driven
Pricing analysis
Competitive research
Data-driven decision-making
ILS platforms
Google Ads campaign management
CRM tools
Knock
Adobe Creative Suite
Canva

Location

San Francisco Bay Area

Work Type

Hybrid
In-office 3 days per week

Experience Level

3 - 5 years of marketing experience

Salary/Compensations

$107,640 - $119,600 annual + discretionary bonus

Benefits

Comprehensive medical, dental, and vision coverage, including a zero-cost medical plan option
PTO plus company-wide holidays, 2 floating holidays, a day off for your birthday, and a day to give back through volunteering
Paid Parental Leave
401(k) retirement plan including a Roth option and a company matching contribution for eligible participants
Tuition reimbursement
Exclusive housing discounts at Prime-managed properties

About the Company

Prime Residential is a leading multifamily owner and operator headquartered in San Francisco, with a portfolio of more than 21,000 apartment homes across the West Coast.
For more than three decades, we've been committed to caring for communities where residents love to live - pairing well-maintained homes with exceptional service and sought-after locations.
We're proud to maintain a richly diverse and inclusive culture where our team members feels welcomed, valued, and set up to do their best work.

Equal Opportunity

Prime is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Prime is also committed to compliance with all fair employment practices regarding citizenship and immigration status and, where applicable, pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.