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About the Role
HarperCollins is seeking an Advertising Manager to manage media buying across multiple digital platforms and publishing imprints. This role involves developing ad plans, executing and optimizing campaigns, and creating dynamic reports. The ideal candidate is creative, data-driven, and an expert in digital market platforms.
Responsibilities
- Oversee media buying across HarperCollins adult and children’s titles, under the direction of Director, Advertising (roughly 40 titles/season)
- Execute paid social advertising campaigns across multiple self-serve platforms including, but not limited to, Meta, TikTok, SnapChat, and Reddit, ensuring campaigns are set up accurately with strong attention to detail
- Advise on advertising strategies based on past and current campaign performance
- Regularly update marketing teams on status and performance of live campaigns, and provide and implement recommendations for improvement
- Set up and launch programmatic campaigns via The Trade Desk
- Weekly and ad hoc reporting for high-level campaigns
- Handle all invoicing and internal “client” support issues promptly and professionally
- Support the Director, Advertising in developing and executing presentations and final campaign reporting
Requirements
- 4 year college degree or equivalent work experience
- 4+ years advertising media buying experience
- Strong hands-on experience with Meta ads is required; experience with other social advertising platforms like Snapchat, TikTok, Pinterest, etc. is strongly preferred.
- Must have deep familiarity with modern Meta campaign structure and best practices.
- The right candidate will be enthusiastic and proactive about staying on top of technical campaign trends and best practices.
- Proven ability to manage high campaign volume with strong attention to detail.
- Highly analytical; able to review performance data and identify opportunities and clear action items to improve
- Must have agency or “internal client services” experience and thrive on working closely with different teams and satisfying multiple stakeholders in a fast-paced environment
- Proficiency with creative development tools (e.g. Canva, Veo3) and AirTable a plus
- Strong presentation skills
- Background in consumer marketing preferred
- Cover letters are strongly preferred.
Skills
- Meta
- TikTok
- The Trade Desk
- SnapChat
- Meta ads
- Snapchat
- TikTok
- Canva
- Veo3
- AirTable
Experience Level
- 4+ years advertising media buying experience
Education Level
- 4 year college degree or equivalent work experience
Salary/Compensations
- $75,000-$100,000
Benefits
- Comprehensive and highly competitive benefits package
- Variety of physical health benefits
- Retirement and savings benefits
- Caregiving benefits
- Emotional wellbeing benefits
- Transportation benefits
- Other benefits
- Elective benefits
About the Company
- HarperCollins Publishers is a company full of people who are passionate about books.
Equal Opportunity
- HarperCollins Publishers is an equal opportunity employer.
- HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at TalentManagement@harpercollins.com. Note: we will only respond to accommodation requests.