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About the Role

This is a strategic leadership role responsible for transforming and scaling the Product Marketing function across a high-impact, multi-segment portfolio.

Responsibilities

• Ensure product launches drive revenue.
• Shift roadmap conversations to market-informed strategy.
• Elevate sales enablement to accelerate revenue.
• Establish Product Marketing as a trusted strategic partner to Product and Sales leadership.
• Own positioning, segmentation, and go-to-market strategy across Fuel, EV, Telematics, and OTR.
• Ensure launches achieve measurable business outcomes, including pipeline creation, win-rate improvement, adoption acceleration, and retention impact.
• Establish post-launch performance reviews and revenue accountability.
• Identify whitespace and growth opportunities across segments.
• Serve as the voice of the market in roadmap planning and investment discussions.
• Introduce structured validation processes based on customer insight, usage data, and competitive intelligence.
• Influence pricing, packaging, and portfolio tradeoffs to align with revenue strategy.
• Partner with Sales leadership to define stage-specific enablement that improves deal velocity and close rates.
• Shift the organization to disciplined, outcome-driven sales motions.
• Equip sellers with differentiated narratives that resonate across segments.
• Establish launch tiering, prioritization, and resource allocation frameworks for high-impact initiatives.
• Define clear engagement models with Product, Sales, Marketing, and CX.
• Build scalable processes to increase speed-to-market while maintaining strategic rigor.
• Build and develop a high-performing PMM team operating as strategic advisors.
• Coach PMMs to deepen business acumen, executive presence, and cross-functional influence.
• Foster a culture of accountability, insight-driven thinking, and ownership.

Requirements

• 10+ years of B2B Product Marketing experience in SaaS, fintech, mobility, or complex workflow platforms.
• Experience owning or materially influencing revenue performance in a multi-segment B2B environment.
• Proven track record building or evolving a Product Marketing function in an ambiguous or growth-oriented organization.
• Demonstrated success turning launches into revenue performance.
• Experience influencing executive-level stakeholders and shifting cross-functional behavior.
• Deep understanding of complex sales motions and stage-based enablement strategy.
• Strong business acumen and comfort engaging in portfolio tradeoffs, investment decisions, and revenue planning.
• Ability to shape strategy and drive disciplined execution.
• Experience operationalizing modern tools (including AI) to improve PMM velocity and insight generation.
• Mobility, fleet, or transportation experience is a plus.

Skills

• B2B Product Marketing
• SaaS
• Fintech
• Mobility platforms
• Complex workflow platforms
• Sales enablement strategy
• Business acumen
• Strategic planning
• Execution management
• AI tools operationalization
• Insight generation

Experience Level

• 10+ years of experience

Salary/Compensations

• $198,000.00 - $223,700.00

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Retirement savings plan
• Paid time off
• Health savings account
• Flexible spending accounts
• Life insurance
• Disability insurance
• Tuition reimbursement

About the Company

• WEX simplifies business operations through smarter workflows and financial intelligence.
• North America Mobility and OTR businesses power fleets for commerce.
• Portfolio evolves across fuel, EV, and telematics.
• WEX is a global commerce platform solving operational complexities like employee benefits, fleet management, and payment streamlining.
• Over 6,500 employees, working with companies in more than 200 countries and territories.
• Tailors services to meet unique business needs.
• Hires people passionate about continuous innovation and unparalleled client service.

Equal Opportunity

• WEX is an equal opportunity employer committed to diversity and inclusion.
• All qualified applicants receive consideration without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability, or other protected status.
• WEX promotes a drug-free workplace.
• Qualified individuals with a disability have the right to request a reasonable accommodation.