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About the Role

The Regional PR Lead will work with stakeholders in the Western region to position Cushman & Wakefield as a global authority in the built environment. This role involves leading regional external communications and public relations efforts to promote and protect the brand through business partners and media relationships. Responsibilities include developing and executing paid and earned media strategies, measuring impact, fielding media requests, coordinating interviews, and proactively pitching regional news, spokespeople, data, and thought leadership to trade and local publications. The Regional PR Lead will be the main point of contact for media relations in the Western region, collaborating with the Americas PR team and other cross-functional groups.

Responsibilities

Collaborate with the Americas PR team, regional leadership, brokers, local research, marketing teams, and other stakeholders to align PR strategies with business objectives and priorities.
Develop and execute regional content strategies to boost brand awareness through localized and strategic content, award nominations, speaking opportunities, and other external channels.
Serve as the primary point of contact for media inquiries in the Western region, managing pitching, fielding, scheduling, and interviews, and providing support materials for spokespeople.
Lead the development and execution of proactive media relations campaigns, identifying earned and paid opportunities to position the firm and its leaders as authoritative voices in commercial real estate.
Partner with local subject matter experts and thought leaders to create and promote content, including earned and paid media, press releases, and thought leadership, ensuring brand consistency.
Publicize the firm’s key transactions, research insights, personnel updates, major wins, and market trends to generate media coverage.
Provide strategic counsel to senior executives and spokespeople on media opportunities, press strategies, speaking engagements, and other external communications.
Build, foster, and maintain relationships with key media contacts, including reporters and editors from trade, local, and regional publications.
Assist in managing issues and crisis communications as needed.
Proactively conduct regular story-mining calls with thought leaders, brokers, and research teams to identify opportunities for media pitches and content development.
Regularly coordinate with research leads on market data and insights to bolster PR narratives and integrate authoritative analysis into public communications.
Prepare spokespeople for media engagements by providing talking points, context, and ongoing media training aligned with brand standards and messaging guidelines.
Lead on-site support for key events and speaking opportunities where media presence is anticipated.
Actively monitor media hits, track award submissions, and compile press coverage to share valuable insights and demonstrate PR success to leadership.
Provide quarterly reports on PR accomplishments for leadership, detailing campaign effectiveness and identifying opportunities for enhanced visibility and influence.

Requirements

Commercial real estate experience preferred.
Proven experience in managing and executing large-scale external communication programs, with a strong grasp of key PR and media relations principles.
Demonstrated success in media relations, thought leadership campaigns, and crisis communication strategies.

Skills

Exceptional writing, editing, and verbal communication skills, with the ability to distill complex concepts into relatable, clear messages.
Highly organized, detail-oriented, and deadline-driven, with the capability to juggle multiple projects and priorities seamlessly.
Strong business acumen and interpersonal skills, necessary for managing relationships with leadership, media, and colleagues.

Location

Western region

Experience Level

5-7 years of experience in public relations, including work in a PR agency or corporate environment.

Education Level

Bachelor’s degree in public relations, communications, marketing, journalism or a related field.

Salary/Compensations

$93,500.00 - $110,000.00

Benefits

Health insurance
Vision insurance
Dental insurance
Flexible spending accounts
Health savings accounts
Retirement savings plans
Life insurance programs
Disability insurance programs
Paid time away from work
Unpaid time away from work

About the Company

Cushman & Wakefield (NYSE: CWK) is a global leader in real estate services.
Leverages specialized expertise to deliver innovative solutions and exceptional value to owners and occupiers.
Has 52,000 employees in nearly 400 offices across 60 countries.
One of the largest firms in the industry, with more than 100 years of history.
Generated $9.5 billion in revenue from core services in 2023.

Equal Opportunity

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities.
Discrimination of any type will not be tolerated.
Offers accommodation for disabilities in compliance with the Americans with Disabilities Act Amendments Act (ADAAA).