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About the Role

We are seeking a communications expert to accelerate and transform Dyson’s reputation in Japan. You will lead agencies and cross-functional teams to adopt innovative PR strategies, leveraging your expertise in social media and influencer-led communications to tell inspiring stories that resonate with Japanese audiences.

Responsibilities

• Lead earned communications activities from strategic planning to campaign execution.
• Support commercial objectives and drive storytelling to enhance brand reputation.
• Plan and implement the communications strategy for Japan to maximize exposure and impact.
• Manage budgets effectively.
• Maximize narratives to build desirability as a global technology company.
• Grow share of voice and understanding of the Dyson difference.
• Collaborate with global and regional communications leads and local commercial teams.
• Drive engagement with media, influencers, KOLs, and third-party experts.
• Establish strong brand credentials in Japan through earned media.
• Create locally relevant event experiences and narratives.
• Execute high-impact product launches.
• Develop holistic quarterly and yearly communication plans.

Requirements

• Minimum 7 years of PR/Communications experience in an agency or in-house setting.
• Expertise in Product PR and Brand PR within a fast-paced, agile industry.
• Experience with digital media and social influencers.
• Fluent in English, both verbal and written.
• Strong business acumen and strategic thinking skills.
• Proactive, entrepreneurial, and agile mindset.
• Ability to work collaboratively while asserting influence.
• Strong organizational and hands-on execution skills.

Skills

• Strategic planning
• Public relations
• Digital communication
• Influencer marketing
• Budget management
• Stakeholder management
• Storytelling
• Cross-functional collaboration

Location

• Japan

Work Type

• Full-time

Experience Level

• 7+ years
• Manager or Senior Manager level

About the Company

• Global technology enterprise focused on solving problems through invention.
• Driven by progress, relentless improvement, and innovation.
• Employs 14,000 people across more than 80 countries.
• Maintains a start-up spirit with a focus on experimentation and learning.
• Supports future engineers through the James Dyson Foundation, James Dyson Award, and Dyson Institute.

Equal Opportunity

• Dyson is an equal opportunity employer.
• Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.