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About the Role

SOCi is seeking an experienced Field Marketing Manager to design and execute high-impact events and account-focused marketing programs that grow the enterprise pipeline. This role requires creativity in event design, precision in account-based marketing, and full accountability for the Enterprise marketing pipeline number. You will partner with the enterprise sales team to identify key accounts, create tailored experiences, and integrate these programs into account strategies, while also managing the Enterprise marketing budget to ensure measurable ROI.

Responsibilities

Own the Enterprise marketing pipeline number, ensuring programs directly generate sourced and influenced revenue
Manage the Enterprise marketing budget with accountability for ROI and program impact
Partner with enterprise sales leaders to align field marketing programs with Tier 1 account and territory priorities
Plan and execute targeted events and experiences (executive dinners, roadshows, partner events, virtual events) designed to build relationships and accelerate deals
Collaborate with the events team to ensure the success of large-scale programs like Reimagine and flagship events
Build integrated campaign support around events (emails, LinkedIn campaigns, content assets, gifting) to extend reach before and after
Partner with customer marketing to support expansion within existing accounts, complementing net-new acquisition programs
Manage event logistics end-to-end (venue selection, vendor management, budgets, and onsite execution) while tying every activity to pipeline impact
Build clear reports on program ROI, account engagement, and pipeline acceleration to share with marketing and sales leadership
Stay current on ABM and experiential marketing best practices; proactively bring new ideas for creating memorable, revenue-impacting experiences

Requirements

3+ years of B2B marketing experience, with proven success in field marketing or account-based events for enterprise sales teams
Track record of designing and executing events tied to account strategies
Strong project and budget management skills; able to run multiple events simultaneously with precision
Analytical mindset with ability to connect programs directly to pipeline impact
Proficient with Salesforce, Marketo (or equivalent) and comfortable working with intent data and account lists
Excellent communicator and collaborator with sales, SDRs, product marketing, and leadership
Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
Startup or high-growth SaaS experience is a plus

Skills

Field marketing
Account-based marketing
Event design
Event execution
Budget management
ROI analysis
Salesforce
Marketo
Intent data analysis
Account list management
Communication
Collaboration
Project management

Location

Remote
Hybrid (once Vancouver, BC and Toronto, ON offices are established)

Work Type

Remote
Hybrid

Experience Level

Experienced

Salary/Compensations

$70,000 - $90,000 CAD base plus bonuses

Benefits

Comprehensive Benefits Package (full-time permanent, non-contract roles only)
Health insurance plans, dental, and vision
Wellness incentives
401(k) plan with employer match
Flexible Work Environment (full-time, non-contract roles only)
Flexible paid time off
Quarterly wellness days
Paid holidays
Unique employee engagement programs
Empowering Career Growth and Success

About the Company

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce.
Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews.
Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale.
Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multi-location brands.
Our passionate team of SOCialites work from home around the globe!
Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity.
We are a fast-paced, agile environment where thought leadership and input are encouraged.