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About the Role

This role is responsible for centralized leadership of media strategy, operations, and performance, ensuring media investments deliver measurable impact while maintaining governance and compliance. The role will champion innovation, forging new external partnerships, AI driven capabilities and novel go to market strategies to enable business growth and improve marketing effectiveness. Building and scaling best practices and advancing data-driven measurement frameworks are key priorities.

Responsibilities

Lead development of paid media strategies aligned to business objectives
Manage agency and vendor relationships
Ensure strong planning, execution, and optimization discipline
Identify and pilot new channels, partners and platforms
Develop test-and-learn frameworks and scale insights across business units
Oversee websites, portals, apps and social channels to reach intended audiences
Ensure compliance with privacy and accessibility requirements
Develop dashboards, KPIs, and reporting frameworks
Evolve strategy and optimization as Generative AI tools reshape how people find and consume information
Ensure compliance with regulatory frameworks
Develop standardized playbooks and best practices
Support capability development across the organization, inclusive of AI evolution

Requirements

Bachelor’s degree required
7+ years relevant experience in digital media or marketing
Strong analytics and strategic thinking
Experience with tools such as GA 360 and CRM platforms
Strong stakeholder management skills
Minimum 10% travel may be required (Domestic and/or internal)
Healthcare or regulated industry experience
Experience with agency and vendor management
Experience in omnichannel marketing and building measurement frameworks
Strategic thinking and problem-solving
Strong collaboration and influence skills
Entrepreneurial mindset
Ability to manage complexity and drive results

Skills

Customer Analytics
Customer Engagement
Data Savvy
Digital Governance
Digital Marketing
Digital Trends
Digital Visualization
Digital Well-Being
Industry Analysis
Innovation
Motivating People
Organizational Communications
Organizational Knowledge
Process Improvements
Project Schedule
Technical Credibility

Location

Toronto, Ontario, Canada

Work Type

Normal office environment with occasional travel

Experience Level

7+ years relevant experience

Education Level

Bachelor’s degree

About the Company

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine

Equal Opportunity

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
As guided by Our Credo Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual.
If you require any accommodation at any point in the recruitment process, please let us know and we will work with you in an effort to ensure that you are able to fully participate in the process