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About the Role
The Area Director is a strategic leadership role overseeing operations for 4 to 10 locations within a designated area. This position ensures successful execution of business objectives, focusing on operational excellence, team development, and financial performance across multiple sites. The role is critical in shaping culture, performance, and growth, including oversight of store operations, facility management, financial performance, personnel development, and customer engagement. The Area Director reports to the Regional Director and Vice President, ensuring all business units meet or exceed established standards and goals. WhiteWater Express is a rapidly growing car wash company built on respect, communication, and a passion for people, valuing personal growth as key to organizational success.
Responsibilities
- Provide day-to-day operational leadership and direction to assigned locations.
- Foster a positive work culture for an exceptional guest experience.
- Monitor and drive performance across all operational aspects, including store performance, staffing, facilities, and financial outcomes.
- Act as a key liaison between location leadership teams and senior regional leadership.
- Collaborate with General Managers and Multi Site Directors on store operations, equipment, damage claims, and employee development.
- Fill open shifts when necessary to ensure seamless operations.
- Maintain regular communication with the recruiting team for adequate staffing, retention, and employee progression.
- Review Leadership Summaries and ensure staff participation in development programs.
- Approve weekly work schedules, payroll submissions, and purchasing invoices.
- Devise sales and metrics strategies.
- Analyze P&L reports and create sales and development strategies to meet company projections.
- Actively coach, mentor, and develop leadership and staff across all locations (at least 80% of time).
- Identify and develop at least one General Manager for promotion to Multi-Site Director.
- Drive initiatives to grow and retain memberships, meeting or exceeding budgeted goals.
- Maintain an average 30-day team member retention rate of 90% or higher across all assigned locations.
- Ensure each location meets or exceeds its budgeted revenue and gross profit targets.
Requirements
- Proven track record in leadership, successful management, and staff development.
- 5+ years of multi-unit leadership experience managing multiple locations.
- Passion for delivering outstanding customer service.
- Proven track record of driving revenue growth and profitability through strategic planning and operational efficiency.
- Experience in leading and developing store-level managers (GMs, Assistant Managers, etc.) with a focus on performance management and succession planning.
- Demonstrated ability to implement and maintain operational standards across a region or market.
- Strong knowledge of P&L management, budgeting, and financial reporting.
- Ability to thrive in an outdoor, all-weather, and fast-paced environment.
- Flexible scheduling, including evenings and weekends.
- Successfully complete a pre-hire background check.
Skills
- Leadership
- Management
- Staff development
- Customer service
- Strategic planning
- Operational efficiency
- Performance management
- Succession planning
- P&L management
- Budgeting
- Financial reporting
Experience Level
- 5+ years of multi-unit leadership experience
Salary/Compensations
- Base salary ranging from $65,000 to $75,000 + bonus potential up to $30,000
Benefits
- Base salary ranging from $65,000 to $75,000 + bonus potential up to $30,000
- Comprehensive Health Benefits (Medical, Dental & Vision)
- Pet Insurance
- Paid Time Off
- Company Paid Holidays
- 401(k) Retirement Plan with Company Match
- Company-Paid Life Insurance
- Pathways to Advancement
- Free Weekly Car Washes
About the Company
- WhiteWater Express is a car wash company built on respect, communication, and a passion for people.
- The company values personal growth as key to organizational success.
- Employees are considered the most valuable asset, embracing new challenges with enthusiasm.
- Offers professional development with advancement opportunities in a fast-growing organization.