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About the Role

This national position requires a seasoned marketing professional to create and execute demand generation strategies that support the firm's strategic objectives across various practice areas, sectors, and client growth initiatives. The role calls for experience in marketing and communications, especially in leading demand generation campaigns and offering strategic counsel to national practice chairs and sector leaders. It also involves helping them convert business goals and strategies into effective, measurable programs that drive growth.

Responsibilities

Design demand generation initiatives informed by client insights, sector trends, and relationship intelligence.
Lead campaigns across various channels including events, sponsorships, digital marketing, email, and social amplification.
Enable partner engagement and adoption of demand programs by providing clear frameworks, guidance, and insight-driven recommendations.
Partner with relationship partners on priority clients and target accounts, developing tailored programs that support cross-selling, upselling, and client expansion.
Assess, prioritize, allocate budget, and plan financial resources to ensure objectives are met and projects are delivered successfully.
Support national, sector and practice chairs in executing their strategic plans.
Assist with the preparation of directories, rankings, awards submissions, and matter collections.
Track and evaluate the competitive landscape to ensure our offerings remain strong.
Oversee the analysis and delivery of sector and practice sponsorship requests and leverage their outcomes.
Translate performance of demand generation campaigns to leadership by defining and reporting on measurable ROI objectives.
Project manage timelines to meet specified deadlines.

Requirements

Relevant degree in business, marketing, communications, or related field.
A minimum of 8-10 years of experience in business-to-business marketing in the professional services industry.
Thorough understanding of a range of marketing techniques, such as assessing sponsorships, digital marketing, social media amplification.
Experience framing and collaboratively solving complex problems through creative problem-solving.
Experience participating in substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking, and project management skills.
Active listener to hear and understand multiple projects simultaneously in a fast-paced, rapidly changing environment.
Proven expertise in connecting marketing strategy and outcomes to revenue and ultimately market share gain.
Strong project management skills.

Skills

Demand generation
Marketing strategy
Communications
Campaign management
Event marketing
Sponsorship management
Digital marketing
Email marketing
Social media marketing
Budget management
Financial planning
Competitive analysis
ROI analysis
Project management
Problem-solving
Collaboration
Critical thinking
Bilingual in English and French (plus)

Location

Canada
Toronto
Ottawa
Vancouver

Work Type

4 days per week in office
National position

Experience Level

8-10 years

Education Level

Relevant degree in business, marketing, communications, or related field

Salary/Compensations

Toronto: $111,600 - $137,800
Ottawa: $109,000 - $134,600
Vancouver: $109,000 - $134,600

Benefits

Retirement savings plan with employer contribution
Benefit premiums paid by the firm
Telemedicine services
Flexible health and wellness allowance

About the Company

Norton Rose Fulbright Canada embraces a culture of excellence and client service, with a focus on flexibility, respect, diversity, and openness.
We strive to create an equitable, inclusive environment where everyone can bring their whole self to work and realize their career potential.
Norton Rose Fulbright provides a full scope of legal services to the world’s preeminent corporations and financial institutions.
The global law firm has more than 3,000 lawyers advising clients across locations in the United States, Europe, Canada, Latin America, Asia, Australia, Africa and the Middle East.
With its global business principles of quality, unity and integrity, Norton Rose Fulbright is recognized for its client service in key industries, including financial institutions; energy, infrastructure and resources; technology; transport; life sciences and healthcare; and consumer markets.

Equal Opportunity

We strive to create an equitable, inclusive environment where everyone can bring their whole self to work and realize their career potential.
If you require any reasonable adjustments during the recruiting process, please inform us in the recruitment application.
Norton Rose Fulbright has a duty to accommodate those who are unable to get vaccinated due to protected grounds.