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About the Role

The Senior Partner Marketing Manager leads the strategy, development, and execution of high-impact partner marketing programs to drive measurable revenue growth through strategic channel relationships. This role owns the partner marketing strategy across key channel partner segments, shaping go-to-market execution, performance optimization, and scaling best practices. The position partners closely with channel sales, revenue marketing, partner programs, and external partners to build scalable co-marketing programs, strengthen partner enablement, and accelerate pipeline contribution. It also defines operational standards, improves program efficiency, and mentors team members within the partner marketing function, reporting to the Sr. Manager, Partner Marketing.

Responsibilities

Lead development and execution of strategic partner marketing programs to drive channel growth and revenue impact.
Own partner co-marketing strategies aligned to business and regional growth priorities.
Develop scalable, repeatable co-marketing frameworks to improve partner activation and pipeline contribution.
Lead strategic planning sessions with key partners and internal stakeholders to align on joint marketing objectives.
Drive integrated go-to-market campaigns across the partner ecosystem.
Manage fiscal year and quarterly budget allocation by partner segment to maximize ROI and business impact.
Own marketing-sourced and influenced performance tracking, reporting, and optimization across all partner marketing programs.
Partner with sales leadership and regional teams to design and execute joint go-to-market plans for strategic accounts and priority partner segments.
Partner with the Partner Programs team to develop and scale partner-facing enablement programs.
Oversee standards for partner content development, ensuring consistency, quality, and alignment with brand and product positioning.
Lead regular business reviews with stakeholders to assess performance, identify gaps, and prioritize optimization opportunities.
Mentor and guide junior team members to elevate overall team capability and execution quality.
Operationalize strategy from Partner Marketing leadership by socializing it across stakeholders and continuously refining execution to maximize pipeline impact.
Evaluate and recommend tools, systems, and workflows to improve scalability, efficiency, and operational rigor.

Requirements

5-8+ years of partner marketing experience within a similar channel ecosystem.
Proven success leading cross-functional partner GTM programs that drive measurable pipeline and revenue through channel partners.
Strong experience in partner pipeline growth strategy, including marketing to and through partners across co-sell and co-marketing motions.
Experience executing partner demand generation programs, including seller incentives, in-person events, webinars, sponsorship optimization, and digital activation.
Experience influencing MDF strategy, allocation, and optimization to drive stronger partner performance and ensure effective use of investments.
Strong analytical skills with experience defining KPIs, measuring partner program performance, and driving data-informed improvements.
Hands-on experience with Salesforce and marketing automation tools, including campaign tracking, attribution, and reporting.
Ability to operate in fast-paced, evolving partner environments with shifting priorities and limited structure.
Strong project and program management skills with the ability to manage multiple complex partner initiatives simultaneously.
Excellent communication skills with the ability to influence internal stakeholders, channel sales teams, and external partners.
Experience working across distributed partner ecosystems and global teams.
Telecommunications, collaboration, or UCaaS partner ecosystem experience is a plus.
Proactive, solutions-oriented mindset focused on continuous improvement and driving stronger partner-led pipeline outcomes.

Skills

Salesforce
Marketing automation tools
Campaign tracking
Attribution
Reporting
Project management
Program management
Communication
Analytical skills
MDF strategy
Demand generation
Go-to-market strategy
Performance optimization

Experience Level

5-8+ years of partner marketing experience

Salary/Compensations

Competitive salary

Benefits

Comprehensive benefits
Cutting-edge AI tools
Robust training program
Vibrant office environment to cultivate collaboration and connection

About the Company

Dialpad is an AI-native business communications platform.
Unifies calling, messaging, meetings, and contact center on a single AI-powered platform.
Serves over 70,000 global companies, including WeWork, Asana, NASDAQ, AAA Insurance, COMPASS Realty, Uber, Randstad, and Tractor Supply.
Leads the shift to Agentic AI: intelligent agents that automate workflows, resolve customer issues, and accelerate revenue in real time.
The DAART initiative (Dialpad Agentic AI in Real Time) redefines communications platform capabilities.
AI amplifies every employee’s impact, providing powerful tools for faster, bigger thinking, and greater achievement.
Believes every conversation matters, building a platform that turns conversations into insight and action.
Seeks intensely curious individuals who hold themselves to a high bar.
Values core traits: Scrappy, Curious, Optimistic, Persistent, and Empathetic.
Repeatedly recognized as a Great Place to Work.

Equal Opportunity

Dialpad is an equal-opportunity employer.
Dedicated to creating a community of inclusion and an environment free from discrimination or harassment.