About the Role
Account Managers lead integrated communications programs for innovative B2B technology brands, managing client relationships and driving strategic initiatives across enterprise software, cloud, security, data, and AI. They oversee account teams, manage strategic planning, media relations, content development, and client partnerships, serving as trusted advisors to build awareness, strengthen credibility, and deliver measurable business impact. The role also involves mentoring junior team members and contributing to new business efforts.
Responsibilities
- Develop and lead comprehensive media and analyst relations strategies for B2B technology clients across enterprise, cloud, security, AI, and fintech sectors.
- Cultivate strong relationships with key business, trade, and technology media outlets and industry influencers.
- Guide teams in building and maintaining media lists, identifying relevant opportunities, and crafting compelling story angles.
- Strategically use social media platforms to amplify earned media, engage key audiences, and enhance client visibility.
- Demonstrate experience measuring ROI and impact of media and influencer engagement programs.
- Identify opportunities for thought leadership through contributed content, speaking engagements, and analyst briefings.
- Serve as the day-to-day client contact, managing programs from kickoff through goal achievement.
- Develop strategic communications plans that drive awareness, credibility, and pipeline impact for B2B technology brands.
- Set ambitious yet achievable goals based on news generation, thought leadership, and sustained coverage.
- Provide proactive strategic counsel to clients, anticipating needs and managing through challenges or change.
- Lead client meetings, media training sessions, and message development workshops.
- Oversee budgets, staffing plans, and deliverables, ensuring quality and efficiency.
- Identify opportunities to expand account scope and grow client partnerships.
- Develop and oversee the creation of core communications materials, including press releases, bylined articles, messaging frameworks, award submissions, and briefing books.
- Craft strategic, creative, and persuasive pitches that secure top-tier media coverage.
- Produce content that articulates complex B2B technology concepts into clear, compelling narratives for diverse audiences.
- Review and edit team materials to ensure excellence and consistency in tone, accuracy, and brand alignment.
- Communicate professionally, clearly, and proactively with clients and team members.
- Manage 2+ direct reports, setting goals, providing feedback, and conducting performance reviews.
- Foster a collaborative and inclusive team environment that encourages creativity, accountability, and professional growth.
- Support new business initiatives by identifying prospective clients, contributing to pitch development, and participating in presentations.
- Represent Highwire at industry and networking events, building visibility and relationships in the B2B tech community.
- Model professionalism, enthusiasm, and respect in all client and colleague interactions.
- Contribute to Highwire’s thought leadership through blog posts, social media engagement, and internal initiatives.
- Collaborate with senior leadership to establish and track quarterly growth goals.
- Demonstrate consistent initiative in driving projects forward and problem-solving independently.
- Actively seek opportunities for professional growth, skill development, and industry engagement.
- Stay current on B2B technology trends and innovations to bring fresh insights to client programs.
- Manage time effectively, meet deadlines consistently, and communicate proactively regarding project status.
- Attend industry and professional networking events to expand knowledge and connections.
Requirements
- 5+ years of PR, communications, or marketing experience in an agency environment
- Experience working with B2B technology clients, including enterprise software, cloud, data, or AI
- Established relationships with business, trade, and technology media and analysts
- Proven ability to develop and lead integrated communications programs that deliver measurable business outcomes
- Exceptional writing, editing, and storytelling skills
- Strong project management and multitasking abilities across multiple client accounts
- Experience managing and mentoring junior staff
- Demonstrated success in building trusted client relationships and managing complex client dynamics
- Proactive, collaborative, and resourceful problem-solver with a passion for technology and innovation
Skills
- Media Relations
- Influencer Relations
- Strategic Planning
- Client Relationship Management
- Content Development
- Social Media Strategy
- ROI Measurement
- Thought Leadership
- Communications Planning
- Budget Management
- Staffing Planning
- Writing
- Editing
- Storytelling
- Professional Communication
- Team Management
- Mentoring
- New Business Development
- Networking
- Problem-solving
- Time Management
- B2B Technology Trends Awareness
Location
- New York, NY
- San Francisco, CA
- Remote (California)
- Remote (Colorado)
- Remote (Connecticut)
- Remote (Florida)
- Remote (Georgia)
- Remote (Illinois)
- Remote (Iowa)
- Remote (Kansas)
- Remote (Maryland)
- Remote (Massachusetts)
- Remote (Michigan)
- Remote (New Hampshire)
- Remote (New Jersey)
- Remote (New York)
- Remote (North Carolina)
- Remote (Ohio)
- Remote (Oregon)
- Remote (Pennsylvania)
- Remote (Rhode Island)
- Remote (South Carolina)
- Remote (Tennessee)
- Remote (Texas)
- Remote (Utah)
- Remote (Virginia)
- Remote (Washington)
- Remote (Washington, D.C.)
Work Type
- Full-time
- Hybrid
- Remote
Experience Level
- 5+ years of PR, communications, or marketing experience
Salary/Compensations
- $80,000 to $105,000
Benefits
- Competitive benefits package
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k) plan with employer matching
- Generous paid time off
- Flexible hybrid work model
- Extended summer and winter breaks
- Early log-off on Fridays through Empower Hours program
- FSA options
- Paid parental leave benefits
- Commuter benefits
- Annual Growth Mindset stipend for books, events, or learning experiences
- Monthly technology reimbursement
- Wellness benefit program for mental and physical health
- 501c3 donation matching program
- Mentorship opportunities
- Ongoing professional development opportunities
- Monthly recognition and team celebrations
- Employee referral bonuses
- New business referral bonuses
- Quarterly Highwire events and team gatherings
- Dog-friendly office environment
- Supportive, inclusive, and collaborative workplace
About the Company
- Highwire is a strategic marketing communications agency at the intersection of innovation and industry.
- Partners with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose.
- Offers integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights.
- Serves B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.
- Believes storytelling fuels transformation and that impactful stories represent all voices and perspectives.
- A values-driven agency fostering an inclusive environment.
- People-first culture driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.
- Award-winning culture.
Equal Opportunity
- As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
- Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.
- We aspire to change our industry and build a better future for all.
