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About the Role

The Marketing and Branding Coordinator plays a key role in supporting Nassau Candy’s brand, product, and marketing initiatives. Reporting to the Director of Brand Strategy, this position partners cross-functionally with Marketing, Merchandising, Creative, Production, and external suppliers to support go-to-market execution across in-house brands, seasonal programs, and distributed products. This is a highly collaborative, deadline-driven role ideal for a detail-oriented, organized professional who thrives in fast-paced environments and enjoys managing multiple projects simultaneously.

Responsibilities

Observe, analyze, and report on market, consumer, and competitor trends
Research trends and competitors for innovation concepts and flavor profile introductions
Support creative ideation, product naming, and product copy development
Assist in managing product development from initial concept through final production, adhering to launch calendars
Partner with leadership to establish and maintain brand guidelines, metrics, and standards
Maintain full ownership of the Marketing calendar, including timelines, milestones, and deadline management
Provide go-to-market launch support for in-house branded products, seasonal assortments, and distributed items
Support digital launches and development of sell sheets and launch materials for the sales team
Serve as a primary point of contact with the merchant team for sample requests and in-stock availability for email and promotional announcements
Own Jotform processes related to marketing, sampling, and internal requests
Act as a liaison across departments to ensure deadlines are met for both seasonal and everyday assortments
Oversee timely completion of all item setup and maintenance on the company website, including product descriptions, photography, SEO optimization, meta descriptions, and product attributes
Ensure timely launch of seasonal catalogs by coordinating between merchants and the digital marketing team
Manage samples, SKU lists for landing pages, and completion of copy and metadata for seasonal programs
Assist in planning and execution of the tradeshow program, including Gourmet Food and Sweets & Snacks trade shows
Support creation of new business presentations and coordinate samples as needed
Assist in writing and coordinating press releases for company news and product launches, including sampling when required
Serve as a liaison with the creative team to execute brand vision across packaging and marketing materials
Coordinate artwork execution with proper die lines, fills, and production requirements
Maintain organization of development timelines, documentation, and approvals
Support reporting and tracking related to product launches and brand initiatives
Assist on select key accounts as needed
Ensure accuracy, follow-through, and brand alignment across all assigned projects

Requirements

Minimum of 3 years of product development, process development, or related experience in CPG or a similar field
Experience with retail merchandising, marketing, and/or social media
Strong interest in trend research and competitive analysis
Excellent organizational skills with the ability to manage multiple projects simultaneously
Strong analytical, research, and computer skills
Effective communication skills (written, verbal, interpersonal, and presentation)
Ability to work autonomously in a fast-paced, high-performing environment
Food & Beverage industry experience strongly preferred

Skills

Highly organized
Detail-oriented
Proactive
Adaptable
Solutions-focused
Strong collaborator with cross-functional teams
Curious mindset
Creative mindset
Trend-driven mindset

Location

Hicksville, NY

Experience Level

Minimum of 3 years of product development, process development, or related experience

Salary/Compensations

Competitive compensation

Benefits

Paid holidays
Paid vacation
Medical insurance
Dental insurance
Vision insurance
AFLAC
Pet insurance
401(k) plan
Entrepreneurial, collaborative work environment
Employee discounts

About the Company

Nassau Candy is a premier wholesale manufacturer and distributor of specialty confections, gourmet foods, and promotional products
Long-standing reputation for innovation and quality
Brings trend-forward products to market across retail, seasonal, and specialty channels

Equal Opportunity

Nassau Candy is an Equal Opportunity Employer
Committed to fostering a diverse and inclusive workplace